Mumbai, Maharashtra, 5th of February, 2026 : One of India’s most iconic and trusted brands, Thumbs Up, has once again proven that being “Toofani” is not just a tagline—it’s a mindset. Giving voice to this fearless philosophy, the brand has launched its powerful new anthem ‘Taste The Thunder’, featuring the raw, new-age energy of Hanumankind and the timeless, electrifying voice of Vishal Dadlani.
At the heart of the anthem lies Thumbs Up’s legendary line—
“Aaj Kuch Toofani Karte Hain” (Let’s Do Something Stormy Today)—
a phrase that perfectly captures the bold thinking, high speed, and uncompromising attitude of today’s youth.
What makes this collaboration truly special is how it brings together two distinct musical worlds on one electrifying platform.
Hanumankind delivers his signature hip-hop style—raw, unfiltered and unapologetic—while Vishal Dadlani’s powerful vocals add mass appeal and emotional depth. Together, their chemistry mirrors Thumbs Up’s strong taste and fearless personality to perfection.
The anthem was unveiled at a special launch event in Mumbai, attended by the artists and several prominent industry personalities. Directed by Bijoy Shetty, the music video isn’t just meant to be watched—it’s meant to be felt. Sharp cuts, bold frames and constantly escalating energy are crafted to resonate deeply with the mindset and emotions of the youth. The music, composed by Sushin Shyam, gives the anthem a modern, cinematic edge.
Varun Grover’s Hindi lyrics celebrate friendship, unity and collective youthful energy, while Hanumankind’s English rap injects a fearless, raw attitude—making the track unmistakably Thumbs Up in spirit.
The presence of cricket stars Suryakumar Yadav and Rinku Singh further strengthens Thumbs Up’s long-standing association with the sport. The anthem is a key part of the brand’s new summer campaign, rolling out during the ICC Men’s T20 World Cup, where cricket, music and passion collide on a grand scale.
According to Grishma Singh, Vice President – Marketing, Coca-Cola India, today’s youth don’t just want to watch content—they want to participate in it. ‘Taste The Thunder’ is born from this very insight, celebrating the thrill of coming together with friends to experience something big, fast and real.
Sukesh Nayak, Chief Creative Officer, Ogilvy India, describes “Aaj Kuch Toofani Karte Hain” not merely as a tagline, but as an experience—where being truly Toofani means living that rush together.
For Vishal Dadlani, this collaboration stood out because of how different musical universes collided, creating genuine sparks instead of forced harmony.
Hanumankind adds that the final version of the song is remarkably close to what emerged in the very first studio session—proof that what you hear is pure, honest energy captured in the moment.
After an incredible 49-year journey, Thumbs Up continues to focus not on nostalgia, but on constant forward momentum. ‘Taste The Thunder’ marks the next chapter—where music, cricket and youth culture unite to deliver one powerful message: Let’s Do Something Stormy Today.
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