Mumbai, Maharashtra, 14th of February, 2026 : India’s leading innerwear brand MAROON has unveiled its latest innovation, “NUDE – Find My Skin-tone”, a collection that goes beyond fashion to champion representation, comfort, and inclusivity. Shot by Vanya Pictures, the powerful campaign celebrates India’s rich diversity and reinforces a simple yet radical idea — every woman has the right to skin-tone representation.
The NUDE collection is built on a bold philosophy: the era of “universal beige” is over. MAROON introduces Indian nude shades that harmonize with real skin tones rather than competing with them. This thoughtful design approach ensures innerwear that feels like a natural extension of the body.
The campaign visually reinforces this message by featuring models in varied physical realities — seated postures, working positions, and adaptive or disability-inclusive settings. This creative choice reflects a larger purpose: to show that MAROON stands with every woman, regardless of body type or ability. Designed for “maximum comfort,” the collection seamlessly blends beauty with everyday functionality.
Directors Manan Jain, Manoj Jain, and Meeta Jain shared that the collection is a direct response to the industry’s long-standing neglect of diverse body needs.
“We haven’t just created a product; we’ve created a solution,” they explained.
“Our front-open designs, seamless stretch fabrics, and breathable materials are engineered to prevent friction and pressure marks. Whether a woman is using a wheelchair or spending long hours at an office desk, she deserves unconditional comfort.”
The NUDE collection proudly honors India’s regional skin-tone diversity with thoughtfully curated shades: Caramel – for North and West India, Strawberry – for East India, Chocolate – for South India.
Director Meeta Jain emphasized,
“We want our innerwear to feel like a natural extension of the body. By offering shades that truly match Indian skin tones, we’re giving women the freedom to feel confident and comfortable in their own skin.”
Highlighting the campaign’s deeper intent, Manan Jain added,
“This campaign is a tribute to all women. By showcasing diverse physical experiences, we’re reinforcing that representation matters. We aim to bridge the gap between ‘traditional’ and ‘adaptive’ fashion. Every woman deserves innerwear that adapts to her — this is a movement rooted in empathy and global change.”
Stepping onto the Global Stage
Marking a historic milestone, MAROON is set to become the first Indian lingerie brand to launch in international markets such as the USA and the UK, supported by reduced tariffs now at 18%.
Further strengthening its innovation-driven vision, the brand is also preparing to enter the luxury segment with the upcoming launch of a ₹10 lakh premium bra, showcasing MAROON’s mastery in high-end innovation and functional design.
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