Mumbai, Maharashtra, 18th of February 2026 : India’s leading beverage company Parle Agro has introduced ‘Smoodh Kesar Badam’ under its popular dairy beverage brand Smoodh, bringing the timeless Indian flavor into a modern, on-the-go format. The new addition expands Smoodh’s flavored milk portfolio with a premium and indulgent offering that blends the rich cultural legacy of kesar-badam with the evolving tastes of today’s youth.
Crafted with the gentle warmth of saffron and the nutritional goodness of almonds, combined with smooth and creamy milk, the beverage promises a wholesome indulgence for every occasion—be it festive celebrations, family gatherings, or a refreshing treat during the day.
Priced affordably at ₹10 (80 ml) and ₹20 (150 ml), Smoodh Kesar Badam is designed for convenient everyday consumption.
According to Nadia Chauhan, Joint Managing Director and CMO of Parle Agro, the launch reflects the company’s continued commitment to reimagining emotionally resonant Indian flavors in contemporary formats that connect deeply with consumers across the country.
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