Mumbai, Maharashtra, 20th of February, 2026 : Tira, the omnichannel beauty retail platform from Reliance Retail, expands its growing K-beauty assortment with the launch of globally viral skincare brand Medicube on its platform. Known for its science-backed formulations, clinically driven innovation, and cult global following, Medicube’s availability further strengthens Tira’s commitment to curating high-efficacy, globally trending beauty brands for Indian consumers.
One of the most recognizable names in the K-beauty landscape, Medicube has built a formidable international reputation, backed by its No.1 market share leadership in high-performance dermo-cosmetic skincare across key Asian beauty markets. The brand is widely celebrated for blending dermatological research with advanced ingredient technologies to deliver visible, results-oriented solutions – addressing concerns such as skin elasticity, pore refinement, collagen production, and barrier repair.
Leading the launch on Tira are some of Medicube’s most viral and sought-after hero formulations. These include the PDRN Pink Peptide Serum, designed to boost skin regeneration and radiance through peptide and PDRN technology; the Collagen Night Wrapping Mask, an intensive overnight treatment that seals in hydration while improving firmness; and the PDRN Pink Collagen Gel Mask, a skin-plumping gel mask infused with collagen actives for instant glow and bounce.
The range is further complemented by the PDRN Pink Collagen Capsule Cream, a dual-format formula combining concentrated collagen capsules suspended in a hydrating gel matrix to enhance skin density and suppleness, alongside the cult-favourite Collagen Jelly Cream – known for its lightweight, bouncy texture that delivers long-lasting hydration while supporting skin elasticity.
Rooted in clinical testing, derma collaborations, and high-purity ingredient sourcing, Medicube has emerged as a trusted brand among skincare enthusiasts seeking professional-grade results at home. Its viral popularity across global beauty communities and digital platforms has cemented its position as a must-have in advanced skincare routines.
With Medicube now available on Tira, consumers can discover globally trending Korean skincare innovations alongside a curated portfolio of high-performance beauty brands – reinforcing Tira’s position as a destination for next-generation skincare solutions.
ABOUT TIRA:
Launched by Reliance Retail, Tira is India’s fastest-growing omni-channel beauty retail platform, reimagining how beauty is discovered and experienced. Seamlessly integrating digital and physical worlds, Tira offers a curated assortment of the finest global and homegrown brands – making it the ultimate destination for all things beauty. With over 20 million app downloads, Tira provides a clutter-free, intuitive interface that allows customers to explore products and access the latest in beauty trends, expert tips, and tutorials. Delivering to over 98% of India’s pincodes, Tira brings beauty closer to every corner of the country.
Our retail stores nationwide are designed to offer an elevated, immersive shopping experience – powered by cutting-edge beauty tech including virtual try-on tools, advanced skin analyzers, and a proprietary “Fragrance Finder.” Expert in-store beauty advisors provide personalized consultations to help each customer meet their unique beauty needs. Tira’s flagship store at Jio World Plaza, Mumbai, spans over 6,200 sq. ft. and showcases the most prestigious global luxury brands alongside signature services available exclusively at the Tira Beauty Suite. At Tira, we celebrate beauty in its most elevated form – where every touchpoint is crafted to inspire, indulge, and transform the way customers engage with beauty.
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