Mumbai, Maharashtra, 16th of March 2026 : India’s premier fashion e-tailer AJIO today announced the launch of an exclusive merchandise collection in collaboration with Jio Studios’ blockbuster spy-thriller Dhurandhar. The limited-edition range is inspired by the bold attitude and cultural energy of the film, giving fans an opportunity to celebrate the spirit of Dhurandhar through fashion.
The collection reflects the film’s unapologetic personality and statement-making style, bringing together graphic-driven designs and contemporary silhouettes that capture the essence of the Dhurandhar universe. Designed to resonate with fans and fashion-forward audiences alike, the merchandise allows customers to bring the film’s energy into their wardrobe.
The exclusive merchandise line brings the attitude of Dhurandhar into everyday fashion through a range of statement pieces starting at Rs. 349. The collection features bold graphic T-shirts with iconic movie quotes, Ranveer Singh signature tees, and limited-edition signed Pathanis that capture the film’s larger-than-life swagger. Complementing the range is a Sara Arjun–inspired collection, translating her on-screen style into contemporary silhouettes designed for the next generation of fashion-forward fans. With striking graphics, confident tailoring and attitude-led styling, the collection blends cinematic energy with street-ready fashion.
The collaboration encourages audiences to go beyond watching the film and express their fandom through what they wear.
The collection is part of AJIO’s continued effort to bring fans closer to pop culture moments through fashion-led collaborations. By partnering with leading entertainment properties, AJIO enables customers to participate in cultural conversations while discovering distinctive styles on the platform.
Produced by Jio Studios and B62 Studios, Dhurandhar is one of the most loved films in the recent times which has delivered a larger-than-life cinematic experience with powerful characters and high-voltage storytelling. The collaboration with AJIO extends the world of the film beyond the screen, giving fans a chance to showcase their fandom in style.
The high-octane spy-action thriller, written and directed by Aditya Dhar has the second instalment, Dharanidhar The Revenge arriving in theatres worldwide on 19 March 2026.
The Dhurandhar merchandise collection is now available exclusively on AJIO.
Campaign Links:
Instagram: https://www.instagram.com/reel/DV5G3LaAIsO/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
AJIO: https://www.instagram.com/ajiolife/?hl=en
JIO Studios: https://www.instagram.com/officialjiostudios/?hl=en
AJIO App links:
Dhurandhar Merchandise Page (App only): https://www.ajio.com/shop/dhurandhar
About AJIO:
AJIO, a Reliance Retail venture, is India’s leading online fashion destination, offering a handpicked curation of trend-forward styles, exclusive brands, and global collections. With a growing cultural voice and a pulse on fashion innovation, AJIO continues to redefine the way India shops and celebrates.
About Jio Studios:
Jio Studios, the media and content arm of Reliance Industries Limited was set up in 2018 to build a pure play content studio focused on developing, producing, and owning intellectual property in films, web series and other content in Hindi and all other major Indian languages. It is the largest studio by far in terms of number of content assets produced, with critical acclaim not far behind with 58 films and web series of Jio Studios sweeping over 478 awards in India and internationally in the last seven years. Jio Studios is designed to be the key catalyst that powers Jio’s distribution platforms and services with world-class entertainment content.
About The Author
More Stories
Reliance Industries Signs Landmark Green Ammonia Binding Long-Term Offtake Agreement With Samsung C&T.
JK Tyre Launches India’s First Embedded Smart Tyres In The North-Eastern States Of India.
Mamash Organics Introduces India’s First Berry Matcha Multi-Mask Facepack And Expands Its Hormone-Conscious Skincare Portfolio.