New Delhi, Delhi, 18th of March 2026 : Elista, one of India’s fastest-growing consumer electronics and home-appliance brands under the TeknoDome Group, today announced the launch of its new Snowstorm range of air coolers. The new lineup is designed to deliver powerful and energy-efficient cooling as India prepares for another intense summer season.
With temperatures across several regions regularly crossing 40°C during peak summer months, the demand for practical and energy-conscious cooling solutions continues to grow. Addressing this need, Elista’s Snowstorm lineup combines powerful airflow, large water tank capacities and thoughtful convenience features to deliver effective cooling for homes, offices and semi-open spaces.
The new range includes four models — Snowstorm 110, Snowstorm 90, Snowstorm 65 and Snowstorm 50 — offering consumers multiple options depending on room size and cooling requirements.
Commenting on the launch, Pawan Kumar, CEO, Elista, said: “Summers in India are becoming more intense every year, and consumers are increasingly looking for cooling solutions that are powerful, reliable and energy efficient. With the new Snowstorm range of air coolers, we have focused on delivering strong air circulation, durable build quality and practical features that make cooling more effective for everyday use. This range reflects Elista’s commitment to developing products that respond directly to consumer needs while maintaining the balance between performance, affordability and reliability.”
The Snowstorm series includes three desert coolers designed for larger spaces and one compact personal cooler for smaller rooms. The Snowstorm 110, Snowstorm 90 and Snowstorm 65 are engineered for high airflow and extended cooling cycles, making them suitable for large living spaces and commercial environments. The Snowstorm 50, on the other hand, is designed for personal cooling in bedrooms, study areas and small offices.
Across the lineup, the coolers feature three-side honeycomb cooling pads for improved cooling efficiency, powerful motors with strong air throw and inverter compatibility, ensuring uninterrupted cooling even during power outages. The models are also equipped with water level indicators, automatic vertical louvers for better air circulation, ice chambers for enhanced cooling and caster wheels for easy mobility, making them practical for everyday use.
As global energy concerns continue to grow and electricity costs remain a key consideration for households, consumers are becoming increasingly conscious about the energy consumption of home appliances. Modern cooling solutions are therefore expected to balance performance with efficiency. The Snowstorm range has been designed keeping this shift in mind, combining powerful airflow with responsible energy usage. The coolers feature efficient motor systems designed to optimize power consumption while maintaining strong cooling. All this reinforces Elista’s focus on delivering appliances that align with evolving consumer expectations around energy efficiency and sustainability.
Elista’s new Snowstorm range at a glace:
| Model | Category | Water Tank Capacity | Air Throw | MRP |
| Snowstorm 110 | Desert Cooler | 110 Litres | Up to 45 ft | ₹25,999 |
| Snowstorm 90 | Desert Cooler | 90 Litres | Up to 45 ft | ₹13,999 |
| Snowstorm 65 | Desert Cooler | 65 Litres | Up to 45 ft | ₹12,999 |
| Snowstorm 50 | Personal Cooler | 50 Litres | Up to 25 ft | ₹10,999 |
All models come with a 1-year warranty on the main motor, while the Snowstorm 50 also offers 18 months warranty on the submersible pump.The new Snowstorm range will be available across leading consumer electronics stores and retail outlets across India.
The launch of the Snowstorm cooler series further strengthens Elista’s presence in the home appliance segment. Known for its smart TVs, air conditioners, audio products and home appliances, the brand is steadily expanding its ecosystem of everyday technology solutions designed for modern households.
This progress is supported by Elista’s fully automated, Industry 4.0-enabled Kadapa manufacturing facility in Andhra Pradesh, which strengthens domestic production while enabling better quality control, operational efficiency and faster market responsiveness.
About ElistaFounded in 2020, Elista is a leading consumer electronics and home appliance brand under the TeknoDome umbrella, aligned with India’s ‘Atmanirbhar Bharat’ vision. The brand offers Smart TVs, air conditioners, washing machines, air coolers, and IT accessories in Indian and global markets. With a retail network of 650+ distributors and a presence in 20,000+ outlets & 600+ service centers, Elista is present in rural and urban cities. Having a strong foothold in India, Elista is present globally and Tanzania as well, building on its success in the UAE, Africa, CIS, and Asia. Elista is also strengthening its manufacturing capabilities with a new plant in Andhra Pradesh for smart TV and monitor production.
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