Loyal-Tea By Marriott Bonvoy Gives Three Million Points To Three Lucky Members In India, Japan And Korea.

Bengaluru, Karnataka, 30th of March 202 : Marriott Bonvoy, Marriott International’s award- winning travel program, is giving members in India, South Korea and Japan a once-in- a-lifetime chance of winning 1 million points as part of its latest Loyal-Tea by Marriott Bonvoy campaign. The activation brings to life how easy it is for Marriott Bonvoy members to be loyal through one of Asia’s most universal cultural moments: drinking tea.

300 Loyal-Tea by Marriott Bonvoy blind boxes containing limited edition tea blends and cannisters co-created with leading tea company Dilmah, will be available in each market as part of local activations. A Golden Tumbler is hidden in each batch. Tapping into the cultural trend of blind boxes, the member who picks the box with the Golden Tumbler will win one million Marriott Bonvoy points. The winner will have the flexibility to redeem the points as they wish, be it for stays or meals across 10,000 Marriott Bonvoy locations worldwide.

As an illustrative example, one million Marriott Bonvoy points may be redeemed for approximately two weeks’ stay at JW Marriott Phu Quoc Emerald Bay Resort C Spa in Vietnam, more than a month’s stay at The Westin Siray Bay Resort C Spa in Phuket, Thailand or two months’ stay at Moxy Kuala Lumpur Chinatown (subject to changes and dependent on seasonality).

Just last week, one lucky winner from India walked away with the top prize as the activation campaign kicked off at the Phoenix Palladium Courtyard in Mumbai. 34- year-old Nikunj Mehta, who has been a Marriott Bonvoy member since 2023, was awestruck that he struck gold: “This is the first time I’ve won anything this massive and I’m still pinching myself in disbelief that I’ve just won one million Marriott Bonvoy points! There are so many possibilities of how to use them, and holidays that were not part of my plans are suddenly now on the table. The properties are amazing, and I can’t wait to book them!”

The moment Marriott Bonvoy member Nikunj Mehta found out he won one million points

Members in Korea and Japan will soon too, stand a chance to score the Golden Tumbler and win a million points by joining activities in each market:

Loyal-Tea by Marriott Bonvoy in Korea: 28 to 31 May 202C

A high-energy public pop-up at Hanam Starfield, Central Atrium 1F, Seoul on 28 – 31 May  awaits.  Visitors  can  sign  up  for  Marriott  Bonvoy  on  the  spot and participate in a fast-paced game for the chance to win one of the 300 Loyal-Tea blind boxes.

Loyal-Tea by Marriott Bonvoy in Japan: 7 May to 7 June 202C

New and existing Marriott Bonvoy members can enter the month-long online sweepstake to stand a chance to win one of 300 Loyal-Tea blind boxes. They can also enroll or register at eight Marriott Bonvoy hotels: JW Marriott Hotel Tokyo, JW Marriott Nara, W Osaka, Sheraton Grande Tokyo Bay, Sheraton Grande Hiroshima, Sheraton Kagoshima, The Westin Tokyo and The Westin Yokohama.

Loyal-Tea blends local flavors with familiar comfort

Three limited edition tea blends each incorporating ingredients distinct to India, Korea and Japan were specially crafted by Marriott Bonvoy and Dilmah, all promising to elevate tea-drinking moments. The tea blends are available for sale in all three markets at selected properties (see Appendix).

• India: Gourmet Chai with Tulsi C Black Cardamom: A Teamaker’s Chai, with single region gourmet Indian Tea and a profusion of spices in spectacular combination of Tulsi balanced by black cardamom, ginger and precious clove, all in delicious and aromatic embrace.

• Japan: Ceylon Tea with Sakura, Raspberry C Rose: Magical fusion of Ceylon Tea with flavours of Raspberry, Sakura Flower and sensual Rose notes. Fragrant like an enchanted forest in spring, perfect harmony in tea.

• Korea: Ceylon Tea with Elderflower, Yuzu and Honey: Regal Ceylon Tea in inspiring symphony with the softness of Elderflower, bright citrus of Yuzu and peaceful aftertaste of natural honey.

Redefining Loyalty in Asia Pacific excluding China (APEC)

The Loyal-Tea by Marriott Bonvoy campaign is the latest in a series of extensive program milestones rolled out in Asia Pacific excluding China, particularly in India, Korea and Japan.

“Over the past several months, we’ve deepened our ecosystem of strategic partners and introduced unique Marriott Bonvoy Moments that capture the interests of our members in each market. Loyal-Tea is a natural extension of this journey, designed to show that loyalty with Marriott Bonvoy is just that easy. Through these simple, meaningful touchpoints, we want every member to feel that engaging with our program is intuitive, rewarding and truly part of their everyday life,” said John Toomey, Chief Commercial Officer, Marriott International, Asia Pacific excluding China.

In India, Marriott Bonvoy fulfilled the dreams of more than 500 members by giving them exclusive access to the International Cricket Council’s T20 Men’s World Cup. It also added notable market leaders in the everyday earn space as strategic partners, allowing members to earn points when they shop on Swiggy and Flipkart.

In Korea, Marriott Bonvoy partnered with the country’s leading duty-free operator Shinsagae, giving members greater points-earning opportunities and exclusive benefits through instant status match. Marriott Bonvoy also has a co-branded credit card with Shinhan Bank and will be introducing a new co-branded card with Samsung Card in the near future.

In Japan, the Marriott Bonvoy American Express co-branded cards offer cardholders exclusive access to premium travel experiences through everyday spend, while Marriott Bonvoy’s partnership with internet services leader Rakuten allows members to enjoy benefits from both loyalty programs.

About Marriott Bonvoy®

Marriott Bonvoy, Marriott International’s award-winning travel platform,

connects travelers to the people, places, and passions they love through an extraordinary collection of hotels and experiences worldwide. The platform features over 30 hotel brands and 10,000 destinations, including the largest collection of luxury offerings, distinctive boutique properties, premium home rentals, and more, providing renowned hospitality across the globe. With unrivaled access to the best in entertainment, culinary, sports, outdoor adventure, arts, culture, and more, Marriott Bonvoy offers transformative travel experiences that leave a lasting impression.

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