Mumbai, Maharashtra, 10th of April, 2026 : India’s iconic lime ‘n’ lemon beverage brand Limca has taken a refreshing leap into the digital age by appointing Ananya Panday as not just its brand ambassador, but also the face behind its social media voice. This move goes beyond a traditional endorsement, signaling a shift toward building a more authentic and engaging relationship with its audience.
For over five decades, Limca has been synonymous with instant refreshment. Now, the brand is gearing up to deepen its connection with Gen Z, and Ananya’s vibrant personality, strong social media presence, and natural relatability make her a perfect fit.
Through the new ‘Feel the Taazgi’ campaign, Limca is evolving from being just a beverage to becoming a digital experience. From curating Instagram feeds to driving trending content, Ananya will shape how the brand looks, speaks, and interacts online.
This initiative reflects a broader change in modern branding—where conversations matter more than commercials. With Ananya at the helm, Limca’s voice promises to be fresher, more dynamic, and closer to its audience than ever before.
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