Mumbai, Maharashtra, 24th of July, 2026 : Ahead of the festive season, AI-native payments company Cashfree Payments has announced a major relief for small and emerging businesses by introducing 0% payment gateway fees on the first ₹20 lakh of sales for new businesses. The offer, valid until March 31, 2027, is aimed at helping SMBs and D2C brands launching their online businesses reduce initial costs and improve profitability. The company said merchants can be onboarded within minutes, receive next-day settlements, and benefit from the support of a dedicated account manager throughout the festive season
Commenting on the initiative, Akash Sinha, Co-founder and CEO of Cashfree Payments, said, “Nearly 40% of an SMB or D2C business’s annual sales take place during the festive season. Our goal is to help merchants capitalize on this crucial period by reducing their costs and enabling faster growth.”
He further added, “Most new merchants who join us before the festive season generate less than ₹20 lakh in sales, which means this offer effectively covers their entire festive business cycle. The savings can then be reinvested into inventory, marketing, and business expansion.”
The initiative is being regarded as one of the most attractive offers in India’s payment gateway industry, providing new businesses with a strong digital launchpad by eliminating payment gateway charges during their initial growth phase.
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