Mumbai, Maharashtra, 14th of August, 2026 : Liberty General Insurance, on the occasion of India’s 80th Independence Day, has unveiled a new brand film that reflects on how everyday actions can influence the values passed on to the next generation. Built on the insight that today’s generation learn as much from what they observe as from what they are taught, the film serves as a reminder that the way adults respond, particularly in difficult moments, can leave a lasting impression.
Set against a familiar moment of conflict on the road, the film captures the shift from impulse to reflection when a child’s intervention changes the course of an escalating situation. A visual reference to Mahatma Gandhi brings the contrast between aggression and restraint into focus, with the emotional transition conveyed through music, expressions and imagery rather than dialogue.
As India marks this milestone, the film extends the conversation around independence to the responsibility that accompanies it, encouraging audiences to consider how values are carried forward through everyday conduct. It also finds resonance with Liberty General Insurance’s belief in preparedness, as insurance provides an important financial safety net that helps individuals and families manage unforeseen events and protect what they have worked to build.
Speaking on the launch, Mr. Jayesh Khatri, President & Head – Retail Distribution & Marketing, Liberty General Insurance, said, “India’s 80th Independence Day is a time to celebrate how far we have come as a nation and reflect on the future we are creating for the next generation. Children learn by observing those closest to them, and even the simplest everyday actions can shape their values and choices for years to come.
At Liberty, we believe that being prepared for the future is an important part of our responsibility. Insurance helps people protect what matters most and stay financially secure when unexpected challenges arise. Through this film, we hope to encourage people to think carefully about their actions and be mindful of the example they set for those who follow them.”
The brand film has been created in partnership with White Rivers Media.
Watch the brand film: #SetTheExample – YouTube
About Liberty General Insurance
Liberty General Insurance Ltd. is a joint venture between Summit Asia Investments Holdings Pte. Ltd., a group company of Liberty Mutual Insurance Group, a diversified global insurer headquartered in the U.S. with over 900 offices worldwide, holding a 74% stake, and Enam Securities, which holds a 26% stake.
Liberty General Insurance Ltd. (LGI) commenced operations in 2013 with the aim of providing comprehensive retail, commercial and industrial insurance solutions. The company has an employee strength of over 1,300 and a presence across 95+ locations in 28 states and Union Territories. Its partner network includes over 6,500 hospitals and more than 6,100 auto service centres. The company offers health and personal accident insurance, car and two-wheeler insurance, employee compensation insurance, commercial insurance, as well as specialised offerings such as surety, engineering, marine, liability and property insurance, among others, in India.
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