New Delhi, Delhi, 29th of September, 2026 : Fabletics, the global activewear brand known for bringing together fashion-forward design and high-performance apparel at accessible price points, today opened its first store in India at DLF Promenade, New Delhi, in exclusive partnership with Reliance Brands Limited (RBL). The opening marks the brand’s formal retail entry into the country and brings a technology-driven approach to activewear to the Indian consumer.
The choice of DLF Promenade places Fabletics in one of Delhi-NCR’s most style-conscious retail destinations, home to a young, fashion-forward and increasingly fitness-oriented consumer. As Indian shoppers move fluidly between the studio, the workplace and everyday life, demand for performance apparel that is as considered in design as it is in function continues to grow – a shift the brand is built to serve.
The store is designed as an experience rather than a conventional retail floor. Its signature feature is an RFID-enabled fitting-room experience: as a customer enters the trial room, an in-room tablet automatically recognizes the products they have carried inside, displays them, and suggests alternative available sizes and styles that can be requested directly from the fitting room. This cutting-edge technology is grounded in creating a better and more enjoyable shopping experience for consumers and reflects Fabletics’ commitment to pairing technology with physical retail.
The launch drew an enthusiastic queue of more than 100 people. Visitors took part in a balance-board challenge and won exciting surprises from an in-store claw machine, while the DLF Promenade atrium hosted a movement pop-up and a pedal-powered smoothie station where guests cycled to blend their own complimentary smoothie.
Fabletics India collection will offer a versatile range of apparel and accessories for women and men, spanning leggings, pants and joggers, shorts, sports bras, tank tops, tops and polo shirts, sweatshirts, jackets and vests, along with bags and hats. Designed to bring together performance, comfort and contemporary style, the collection is created to move seamlessly from workouts and training to everyday life, offering versatile styles that support different ways of moving, dressing and living.
Commenting on the opening, Sumeet Yadav, Head, Reliance Brands Limited, said: “The Indian activewear consumer now expects apparel that performs as well as it looks, and Fabletics answers that with a rare combination of design, technology and accessibility. Opening our first store in Delhi, with a format built around experience and personalization, is the right way to introduce the brand, and we see significant headroom to grow Fabletics across the country.”
Meera Bhatia, President, Fabletics, added: “Opening our first store in India is a major milestone and an exciting opportunity for customers to experience Fabletics firsthand. The store brings together two core strengths of our brand: incredible product and technology designed around the customer, creating a retail experience that feels seamless, intuitive and personalized.”
The Fabletics store at DLF Promenade is now open to consumers, with an upcoming store launch planned in Mumbai.
ABOUT RELIANCE BRANDS LIMITED (RBL):
Reliance Brands Limited (RBL) is a subsidiary of Reliance Retail Ventures Limited and began operations in 2007 with a mandate to launch and build global brands in luxury to premium segments across fashion and lifestyle. Its current portfolio of brand partnerships comprises: Armani Exchange, Armani Caffe, Balenciaga, Bally, Bottega Veneta, Brooks Brothers, Burberry, Canali, Coach, Diesel, Dune, EA7, Elan Cafe, Emporio Armani, Gas, Giorgio Armani, Hamleys, Hugo Boss, Hunkemoller, Iconix, Jimmy Choo, Kate Spade, La Martina, Lenscrafters, Maje, Manish Malhotra, Michael Kors, Mothercare, Muji, Paul & Shark, Paul Smith, Pottery Barn, Pottery Barn Kids, Pret A Manger, Raghavendra Rathore, Salvatore Ferragamo, Sandro, Satya Paul, Steve Madden, Superdry, Scotch & Soda, Tiffany & Co., Tod’s, Tory Burch, Tumi, Valentino, Versace, Villeroy & Boch, West Elm, Zegna. RBL today operates 1697 doors split into 935 stores and 762 shop-in-shops in India. In the past five years, RBL has also invested in building and operating homegrown designer brands besides acquiring the iconic British toy retailer Hamleys. Globally, Hamleys operates 175 stores in 12 countries, including India, UAE, UK, China, Philippines and South Africa.
ABOUT FABLETICS:
Founded in 2013 and headquartered in Los Angeles, California, Fabletics is the world’s largest digitally native activewear brand*, fusing style-centric design with cutting-edge technology to deliver fashionable, high-performance active lifewear at an accessible price. With more than 3 million active customers, the brand has evolved activewear beyond the gym into every aspect of daily life – championing confidence, inclusivity, and self-expression for everyone and every body. Fabletics collections are available to shop online across North America, Europe and other international markets, and in person at more than 135 state-of-the-art retail stores globally.
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