Reliance Consumer Products Marks Strategic Entry Into The Ready-To-Drink Dairy Category With The Launch Of Joyland Flavoured Milk.

Chennai, 14th of October, 2026 : Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited (RIL), today announced the launch of Joyland flavoured milk in Tamil Nadu, marking its strategic entry into the ready-to-drink dairy market. Made with authentic dairy ingredients and priced at ₹20, Joyland brings consumers in the state a range that combines the goodness of dairy with flavours such as Strawberry and Vanilla.

The launch extends RCPL’s Total Beverage portfolio, reinforcing its commitment to bringing world-class products to consumers at accessible prices. Staying true to the company’s promise of ‘Global Quality at Affordable Price’, Joyland offers authentic taste and a quality dairy experience in a convenient, ready-to-drink format.

T Krishnakumar, Director, Reliance Consumer Products Limited, said: “Our entry into the ready-to-drink dairy market is a significant step in extending RCPL’s portfolio and widening the choices we offer consumers. With Joyland, we are bringing together authentic dairy ingredients, quality and affordability to make world-class products accessible to more households. Tamil Nadu marks the beginning of this journey, as we build Joyland into a broader dairy beverages portfolio and progressively expand its reach across India.”

Backed by RCPL’s distribution infrastructure, retail scale and consumer insights, Joyland is available in Tamil Nadu with immediate effect. The launch reflects the company’s long-term commitment to the ready-to-drink dairy market, with plans to introduce additional flavours and expand into multiple dairy beverage categories.

Following its launch in Tamil Nadu, Joyland will be progressively rolled out across India.

About Reliance Consumer Products Limited (RCPL)

Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited (RIL), is on a mission to empower the everyday life of consumers. With a strong commitment to innovation and consumer satisfaction, RCPL blends global standards with local insights to create products that resonate with consumers while being accessible to everyone at honest prices and within an arm’s length of desire. Backed by the robust infrastructure and trust of RIL, the company aims to offer solutions that cater to the evolving needs of consumers, fostering long-term relationships with communities and contributing to the nation’s growth. RCPL is on a journey of shaping the future of the consumer goods industry by meeting the diverse needs of households and communities, offering solutions that are world-class, trusted, value-driven and reflect the evolving lifestyle of today’s consumer.