Hyderabad, Telangana, 18th of October, 2026 : ZOORI, a natural diamond jewellery brand backed by over two decades of jewellery manufacturing expertise, has inaugurated its first retail outlet at Raj Bhavan Road, Somajiguda, Hyderabad, marking the beginning of its ambitious national expansion.
Founded on the principles of craftsmanship, transparency and customer care, the brand aims to establish 25 stores across India within the next year, beginning with four outlets in Hyderabad over the next three months. The maiden outlet was inaugurated by the Founders of ZOORI, Sai Vineeth, Mahesh Choudhary and Ankush Surana; the Somajiguda outlet Franchisee owners Sridhar Bonala, Chandrahas Innamuri and Suresh Kumar Ennamuri, in the presence of the brand’s leadership team.
ZOORI combines contemporary lifestyle designs with natural diamonds, genuine gemstones and quality gold jewellery. Its collections include BIS-hallmarked gold jewellery and IGI certified diamond jewellery in 18KT, 14KT and 9KT, catering to diverse styles, preferences and occasions. The brand seeks to redefine everyday luxury through versatile, lightweight and minimal designs that blend elegance with practicality.
We are delighted to be part of ZOORI’s exciting journey and contribute to its ambitious growth story. The brand’s strong manufacturing legacy, commitment to quality and transparency, and customer-first philosophy give us immense confidence in its vision. We look forward to building lasting customer relationships, establishing a strong presence in our market, and playing a meaningful role in taking ZOORI to greater heights as it expands across India, say Sridhar Bonala, Chandrahas Innamuri and Suresh Kumar Ennamuri, the Franchisee owners of ZOORI’s Somajiguda outlet.
Commenting on the store design, Mahesh Choudhary, Founder, ZOORI, said, The showroom has been conceptualised to reflect the aspirations and preferences of today’s customers. The brand’s distinctive ambience extends beyond the main showroom to the VIP lounge, ensuring a consistent experience across every space. This design philosophy will be replicated across our upcoming outlets as we expand our retail footprint.
ZOORI’s expansion comes amid evolving consumer preferences in India’s jewellery market, with growing interest in versatile, lightweight designs suitable for everyday wear, alongside traditional jewellery for weddings and special occasions. The brand aims to bridge this shift by offering premium everyday luxury through natural diamonds, contemporary aesthetics and a transparent, customer-centric retail experience.
Sai Vineeth, Founder, ZOORI, said, Our vision is to build a jewellery brand that customers trust not just for the products they purchase, but also for the experience and relationship they enjoy with us. We are focused on combining quality, contemporary design and transparency with meaningful customer benefits, making natural diamond jewellery an integral part of everyday life.
A key differentiator for ZOORI is its customer-care programme, designed to nurture long-term relationships rather than one-time transactions. Benefits include free lifetime maintenance, a 20-day return policy, lifetime diamond exchange, membership and loyalty benefits, insurance options, and continued customer support through phone, WhatsApp and email. Through these initiatives, the brand aims to strengthen customer confidence in the authenticity, quality and value of its jewellery well beyond the point of purchase.
According to Ankush Surana, Founder, ZOORI, The brand has adopted an ambitious expansion roadmap to establish a strong presence across India. Following the Hyderabad launch, it plans to open three additional outlets in the city over the next three months before expanding into major markets nationwide. ZOORI also plans to launch an online platform to complement its physical stores, creating an integrated retail experience and making its everyday luxury collections accessible to customers across India.
With its manufacturing legacy, contemporary designs and customer-first philosophy, ZOORI is positioning itself to make natural diamond jewellery more accessible to a new generation of consumers while building a trusted retail brand with a national presence.
About Zoori
The two-decade brand’s proposition centers on authenticity, quality craftsmanship and transparent pricing. The jewellery is appropriately certified, gold jewellery with BIS-hallmark and diamond jewellery with the IGI certification. Leveraging the manufacturing expertise, ZOORI aims to deliver genuine value through transparent pricing, without excessive showroom markups or high-pressure selling.
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