Mumbai, Maharashtra, 7th of April, 2026 : Approach Communications has been officially appointed as the PR & Communications Partner under the Approach Entertainment Group for DigiFest 2026.

Organized by Inkspell Media, DigiFest 2026 is one of the most anticipated gatherings in India’s marketing and digital ecosystem. The event is scheduled for 10th April 2026 at the prestigious DLF Auditorium, DLF Cyber Park, Gurugram. It will bring together top marketing leaders, digital innovators, brand strategists, content creators, and industry changemakers for a powerful confluence of thought leadership, high-level networking, and grand recognition of excellence.
This year, DigiFest 2026 marks the milestone editions of its flagship awards — the Drivers of Digital Awards (10th Edition), Social Stars Awards (5th Edition), and AdWorld Showdown (4th Edition). These prestigious awards celebrate outstanding achievements and innovation across digital marketing, content creation, social media excellence, media strategies, and brand communication, while also providing a vibrant platform for meaningful conversations on the rapidly evolving future of the industry.

As the Official PR & Communications Partner, Approach Communications will design and execute a comprehensive, multi-channel media strategy to significantly amplify the event’s visibility and impact. The team will handle press outreach, create compelling storytelling, facilitate high-profile media engagements, and ensure widespread coverage of key moments including keynote sessions, panel discussions, award ceremonies, and exclusive networking opportunities.
A highlight of the event will be the powerful keynote address titled “Marketing in 2030: What Will Define the Next Decade?” by Senthil Kumar Hariram, Founder and Managing Director of FTA Global, along with an insightful fireside chat “Inside the Mind of a Modern CMO: Balancing Growth, Brand & Tech” featuring industry leaders Nidhi S. Mittal, Shweta Srivastava, and Ashish Pruthi.
Commenting on the prestigious partnership, Sonu Tyagi, Founder & Director of Approach Entertainment Group and Go Spiritual, said: “We are truly honored to serve as the PR & Communications Partner for DigiFest 2026. This dynamic platform celebrates excellence and innovation in the digital and marketing space. With our strong media relationships, strategic storytelling expertise, and deep understanding of the industry, we are committed to ensuring DigiFest 2026 receives the national and global attention it truly deserves.”
Sonu Tyagi is an acclaimed writer, director, producer, and visionary entrepreneur with professional qualifications in Psychology, Advertising Management, Journalism, and Filmmaking. Before founding Approach Entertainment Group, he gained rich experience working with India’s top advertising agencies and media houses. Sonu Tyagi has co-produced the critically acclaimed spiritual web series Two Great Masters starring veteran actor Rakesh Bedi, which authentically explores the teachings of Swami Vivekananda and Paramahansa Yogananda.

Along with Approach Entertainment, Sonu Tyagi is also co-producing the upcoming global feature film Liberation. He is serving as Creative Producer on the satirical Hindi comedy Camp Decent featuring Brijendra Kala, Rajpal Yadav, Sara Khan, and Hemant Pandey. Passionate about mental health, wellness, and spirituality, Sonu Tyagi seamlessly blends his expertise in media and entertainment with a profound commitment to conscious living and social causes. He was recently honored as one of the “Top Most Leaders in Mental Health” at the 7th World Mental Health Congress & Awards.
Approach Entertainment is an award-winning Celebrity Management, Film Productions & Entertainment Marketing Company. Approach Communications is a full-fledged award-winning PR, Digital & Integrated Communications Agency. Both units operate under the Approach Entertainment Group and have a strong pan-India presence across Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, Dehradun, Hyderabad, Ahmedabad, and other major cities.
The group also includes Approach Bollywood — a specialized Bollywood newswire and app — and Go Spiritual, a leading Spiritual & Wellness organization dedicated to spirituality, mental health awareness, wellness, spiritual tourism, events, and social causes. Go Spiritual has recently launched its News Magazine & App and is preparing to introduce the Go Spiritual Web TV & OTT platform.

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