New Delhi, Delhi, 11th of July 2025 : Organic Tattva, India’s leading organic food brand, proudly announces the launch of it’s latest campaign, Har Maa Ka Vishwas, featuring celebrated actor and mother Kareena Kapoor Khan. This heartfelt campaign underscores the importance of making aware choices when it comes to the food we serve to our loved ones, starting from our staples like dal and rice with purity and trust .
In a compelling new television and digital advertisement, Kareena Kapoor Khan is seen highlighting the silent power of every mother, her trust in what’s best for her family. The film taps into the universal truth that what we eat today shapes our tomorrow, both personally and for the planet. It makes an emotional and factual case for turning to food that is pure, responsibly sourced and free from harmful chemicals, something every mother can stand by.
As a mother admired for her strength, choices and authenticity, Kareena embodies the spirit of Har Maa Ka Vishwas. She is not just a Bollywood icon but a role model for millions who look to her for guidance on parenting, wellness and mindful living. Her association with Organic Tattva reinforces the belief that the daily dal chawal must nourish not just the body, but also the conscience.
The campaign is a part of Organic Tattva’s larger commitment to bring about a lifestyle shift in the Indian household starting with everyday staples like dals and rice . The brand believes that small, consistent steps towards clean eating can lead to a more meaningful, healthier life for individuals and a more sustainable world for generations to come.
Speaking on the campaign release Kriti Mehrotra, Co-founder, Organic Tattva said ,“At Organic Tattva, we understand the trust a mother places in what goes on her family’s plate. Har Maa Ka Vishwas is more than a campaign. It is a promise we make to every household that chooses us. With Kareena Kapoor Khan as the face of this campaign, we are proud to champion the power of informed choices that begin in the kitchen and ripple into a better future for our health and our planet.”
The campaign will go live across digital platforms, television, OTT platforms and social media from this week, with a full rollout campaign which will highlight product stories and expert-led conversations on clean eating and pantry transformations.
About Organic Tattva:
Organic Tattva is one of India’s leading organic food brands, committed to making healthy and sustainable living accessible to every household. With a wide range of certified organic products from pulses, flours, grains, and spices to superfoods and pantry essentials. Organic Tattva brings food that is pure, chemical-free, and responsibly sourced. Rooted in the belief that good food leads to a good life, the brand combines traditional wisdom with modern processes to ensure the highest standards of quality, traceability, and nutrition. With every product, Organic Tattva empowers consumers to make conscious choices for their health, their families, and the planet.
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