Sapphire Media As The Marketing Concessionaire For CTV Scale.

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New Delhi, Delhi, 17th of February, 2026 : Sapphire Media has been empowered with driving monetisation for the CTV Scale platform, marking a significant step in strengthening the Connected TV (CTV) advertising ecosystem in India. With this mandate, Sapphire Media, led by Mahesh Krishnan and Amardeep Singh, will spearhead brand partnerships, advertiser outreach, and strategic monetisation initiatives for CTV Scale—accelerating the adoption of high-impact Connected TV solutions among advertisers and agencies.

Sapphire Media brings over three decades of collective experience across media sales, digital platforms, branded content, and emerging advertising technologies. Mahesh Krishnan and Amardeep Singh have worked with leading broadcasters, digital platforms, and brands, building scalable revenue models and driving innovation in premium advertising environments.

Known for their in-depth understanding of advertiser needs and media effectiveness, the Sapphire Media leadership team has consistently focused on measurable outcomes, contextual brand integration, and audience-first media solutions—positioning them strongly to unlock the next phase of growth for CTV Scale. Both senior media professionals possess the expertise of scaling impactful advertising initiatives and solutions.

CTV Scale is a Connected TV–first advertising platform designed to bridge the gap between premium television-like impact and digital precision. The platform aggregates high-quality CTV inventory and enables advertisers to reach lean-back, high-attention audiences on large screens with advanced targeting, measurement, and brand-safe environments.

As consumer viewing continues to shift toward streaming TV driven by high-quality, on-demand content, CTV Scale aims to become a comprehensive solution for advertisers seeking to scale their presence on Connected TV with transparency, flexibility, and performance-driven outcomes.

CTV Scale’s vision is to democratise access to premium Connected TV inventory while offering advertisers:

High-impact large-screen storytelling
Advanced audience targeting and frequency control
Enhanced measurability and campaign accountability
Brand-safe, clutter-free environments
Scalable solutions across multiple content ecosystems

By combining Sapphire Media’s market expertise with CTV Scale’s technology-driven platform, advertisers can expect smarter media planning, improved ROI, stronger brand recall, and seamless execution across multiple platforms.
This partnership is set to play a key role in shaping how brands approach Connected TV advertising in India. With Sapphire Media driving market expansion and strategic partnerships, and CTV Scale continuing to evolve as a performance-led CTV platform, the collaboration aims to create meaningful value for advertisers and inventory owners.