Bengaluru, Karnataka, 7th of April, 2026 : As we approach the auspicious festival of Akshaya Tritiya, Tanishq, India’s leading jewellery brand from the House of Tata, unveils its latest launch in the natural gemstones category featuring Rukmini Vasanth. In South India, gemstones have always been more than adornment, they are tradition, identity, and everyday elegance. From temple jewellery influences to vibrant celebrations, colored gemstones are deeply woven into the region’s aesthetic language. The South has embraced the richness of rubies, emeralds, and other vivid stones as a staple, and Rukmini Vasanth embodies the modern South Indian jewellery as Tanishq’s new face in the south. Effortlessly elegant and refreshingly modern, she embodies the spirit of Hues, the latest collection where individuality meets timeless grace.
Hues collection reimagines the way gold is experienced this Akshaya Tritiya, moving beyond traditional, investment-led purchases to jewellery that is expressive and meant to be worn. The new Hues collection takes centre stage with a focused design language that celebrates contemporary colour stories in gold, crafted for those seeking distinctive yet affordable fine jewellery, starting at an accessible price of ₹35,000. Bringing together sculptural forms, radiant gemstones, and precision cuts that reveal the depth in every hue. Each piece places colour at its core, crafted for the woman who embraces jewellery as a reflection of her mood, style, and spirit. With a renewed focus on natural-colored gemstones, the collection deepens Tanishq’s presence in a category the region already values, pairing contemporary design with timeless preference.
The use of smooth, cabochon-cut stones introduces a sculpted, luminous quality, while layered colour compositions and techniques such as bunching and slicing add depth, texture, and a sense of movement, resulting in jewellery that feels dynamic and distinctly modern. Bringing together a curated selection of natural coloured gemstones such as emeralds, amethysts, citrines, tourmalines, and tanzanites, among others, each stone is sourced with expertise and selected through rigorous quality benchmarks for its exceptional colour, clarity, and intrinsic character. This lends the collection a sense of rarity and authenticity, while ensuring both beauty and durability for everyday wear. The range spans statement neck pieces & bangles for special occasions, alongside lighter earrings, rings, and pendant sets designed for everyday elegance, offering a versatile wardrobe that balances the enduring value of gold with the vibrance of contemporary design.
At the heart of this narrative is Rukmini Vasanth, introduced as the face of the campaign and a symbol of the contemporary South Indian woman. Marking the beginning of a long-term collaboration with Tanishq, her association signals a shared vision that extends beyond a single season. Effortlessly elegant and refreshingly modern, she embodies the spirit of Hues, where individuality meets timeless grace. Brought to life through a series of striking images, the campaign captures Rukmini in moments that celebrate both strength and softness. Styled to highlight the vibrancy and sculptural beauty of each piece, the visuals create a seamless interplay of colour, form, and emotion. Her presence lends the campaign a powerful regional resonance, grounded in cultural authenticity yet forward-looking in its expression. Through her, Hues becomes more than a collection; it becomes a reflection of the evolving identity of the modern Indian woman- rooted, radiant, and unapologetically expressive.
Speaking about the new collection, Ms. Pelki Tshering, Chief Marketing Officer, Titan Company Limited, said, “We are reimagining how the modern Indian woman engages with natural gemstones, through a lens that is deeply rooted in the South’s rich aesthetic legacy yet unmistakably contemporary. In a moment where jewellery is becoming an extension of personal identity, gemstones, with their depth of colour and individuality, offer an instinctive, expressive medium. Designed with an ethno-contemporary sensibility, our first collection draws from the fluidity and vibrance of an Indian summer. It brings colour alive in bold yet refined forms – mirroring how she wears jewellery today: with spontaneity, ease, and on her own terms. Rukmini brings this spirit alive with effortless modernity, rooted, yet distinctly her own, much like the woman we design for.”
Adding to this, Ms. Garima Maheshwari, Chief Design Officer, Titan Company Limited, said, “With Hues, we set out to create one of India’s most ambitious design-led explorations of coloured gemstone jewellery in recent years. The collection draws deeply from the richness of the Indian summer—its lush landscapes, vivid colours and translates these into jewellery through sculptural silhouettes and fluid compositions. At the heart of this is our focus on coloured gemstones as a design-led category, where the stone is not an accent, but the starting point of the design itself. This required an intensive process of gemstone calibration and custom-cut development, ensuring precision in colour, proportion, and overall harmony across each piece. The use of cabochon cuts further enhances this approach, lending a smooth, sculptural depth that brings out the natural beauty and dimensionality of the stones. The result is a collection that is expressive, contemporary, and crafted with a strong point of view on modern Indian design.”
Speaking on the association, Rukmini Vasanth added, “Tanishq has been a part of my life for as long as I can remember, it’s a name I’ve always associated with trust, craftsmanship, and timeless beauty. To now collaborate with them as the face of the ‘Hues’ campaign feels incredibly special. What I love about this collection is how it celebrates individuality through colour while still staying rooted in elegance. It’s an honour to be part of a campaign that brings together diverse expressions of beauty so seamlessly.”
Starting from ₹35,000*The collection offers a versatile range designed for both occasions and everyday wear. To mark the occasion of Akshaya Tritiya, Tanishq presents exclusive festive offers, including up to 20% off* on making charges and a flat ₹201 off per gram on gold jewellery purchases*. Customers can also benefit from the Festival of Exchange, making it an ideal time to upgrade old gold into jewellery that is both meaningful and wearable.
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