Mumbai, Maharashtra, 18th of August, 2026 : Crompton, a leading name in the consumer electricals space, has embarked on its next chapter with a new visual and sonic identity. Under its ‘Crompton 2.0’ vision, the company has unveiled its new emblem, ‘Sapphire’, along with the brand promise ‘Amazing, Every Day’. The transformation signals a renewed focus on innovation, premiumisation and a consumer-centric approach.
Inspired by the deep blue sapphire and Zephyrus, the Greek god of the west wind, ‘Sapphire’ represents quality, sophistication and calm energy. Meanwhile, the new sonic identity is designed to strengthen Crompton’s distinctive presence across advertising, digital platforms and retail experiences. Crompton MD & CEO Promeet Ghosh said, “The strongest brands of the future will not be defined by a single category, but by the role they play in consumers’ everyday lives.” Taking its premiumisation strategy forward, the company has also launched its super-premium brand, ‘Crompton Rhion’. Rhion will bring together advanced technology, elegant design and purposeful innovation.
Promeet Ghosh said, “The launch of Crompton Rhion marks an important milestone in our premiumisation journey and reflects our ambition to strengthen our presence in the super-premium segment.”
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