Joyalukkas Unveils Primora, A Designer Diamond Jewellery Collection Inspired By Nature’s Greatest Love Story.

New Delhi, Delhi, 23rd of August, 2026 : Joyalukkas, the world’s favourite jeweller with over 190 showrooms across 12 countries, has announced the global launch of Primora, an exclusive designer diamond jewellery collection inspired by the remarkable hornbill, a bird celebrated for its vibrant beauty and legendary lifelong devotion to its partner.

Launching across Joyalukkas showrooms worldwide on 22nd August. Primora pays tribute to enduring love, meaningful connections, and the timeless bonds that define life’s most cherished moments. Drawing inspiration from the hornbill’s graceful form, striking colours, and unwavering loyalty, the collection transforms one of nature’s most beautiful stories into elegant jewellery creations.

Designed with meticulous craftsmanship and intricate detailing, the Primora Collection features an exquisite range of diamond necklaces, earrings, bangles, pendants, and rings. Every creation reflects the harmony of contemporary design and timeless elegance, making it a meaningful expression of love and commitment for every occasion.

Announcing this exquisite collection, Dr. Joy Alukkas, Chairman, Joyalukkas Group, said:

“At Joyalukkas, every jewellery collection begins with a story that resonates deeply with our customers. With Primora, we found inspiration in the extraordinary devotion of the hornbill, a timeless symbol of loyalty and togetherness. Through this collection, we wanted to celebrate the relationships that enrich our lives and create jewellery that carries meaning beyond its beauty. We are delighted to present Primora to customers around the world and hope it becomes a cherished part of their most precious memories.”

The Primora Collection has been thoughtfully created for those who value jewellery with meaning. Combining artistic design with exceptional craftsmanship, the collection embodies Joyalukkas’ enduring commitment to quality, innovation, and customer delight.

The Primora Collection will be available at all Joyalukkas showrooms worldwide from 22nd August, 2026.

About Joyalukkas

Joyalukkas is one of the world’s leading jewellery retailers, with over 190 showrooms across 12 countries. Renowned for exceptional craftsmanship, quality, trust, and customer service, the brand offers an extensive range of gold, diamond, precious stone, platinum, and silver jewellery. Guided by a commitment to excellence and innovation, Joyalukkas continues to create jewellery that celebrates life’s most meaningful moments while delighting millions of customers across the globe.