Bengaluru, Karnataka, 30th of September, 2025 : First came the signal. Then the sightings. Now comes the landing. Sure, you’ve heard of UFOs in the sky — but this one just landed on wrists. Fastrack has officially dropped the Unidentified Fashion Object – a bold new collection of watches that look like they’ve warped in from another dimension. Inspired by the cosmos — from astronaut gear and sci-fi flicks to space oddities — this collection turns the unknown into futuristic, fashion-forward accessories that are impossible to ignore.
The launch campaign, fittingly titled UFO – The Unidentified Fashion Object, takes the theme into orbit. In true Fastrack style, it celebrates those who love to play, experiment, and dive headfirst into uncharted style galaxies. Every watch in the UFO line comes in a case shaped like an astronaut’s helmet, with cosmic detailing that makes each piece a statement in itself. These aren’t just watches — they’re rule-breakers in design, unmistakably Fastrack, undeniably different.
To mark the landing, Fastrack went interstellar with high-impact OOH installations across 7 cities. Public spaces lit up with larger-than-life UFO sightings, complete with 3D structures and dynamic light effects. The result? A futuristic spectacle that had heads turning (and maybe even telescopes pointing).
Fastrack also teamed up with boundary-pushing fashion creators who built out-of-this-world looks around the UFO Collection — proving these watches aren’t just timepieces, but fashion experiments with an interstellar twist.
Danny Jacob, Head of Marketing, Fastrack Watches, said: “With the UFO Collection, we wanted to bring the thrill of the cosmos closer to home — right onto your wrist. Every watch carries astronaut-inspired elements and sci-fi details, giving young people a bold, distinctive way to express themselves. It’s Fastrack pushing style into another dimension.”
Priced between INR 5,995 – 6,895, the UFO Collection is available at Fastrack stores, Titan World, authorized dealers nationwide, and online at www.fastrack.in.
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