Mumbai, Maharashtra, 20th of January, 2026 : SBI Life Insurance, one of India’s leading and most trusted private life insurance companies, has roped in cricket superstars Rishabh Pant and Ravindra Jadeja as its new brand ambassadors. As part of the new brand campaign, the duo appears in distinctive avatars—‘Jolly’ and ‘Polly’—to inspire people to pursue their dreams while safeguarding their family responsibilities.
At a time when awareness around life insurance in India is steadily increasing, SBI Life aims to make the category more relevant to everyday life. Rooted in the brand philosophy ‘Apne Liye, Apnon Ke Liye’ (For You, For Your Loved Ones), the campaign highlights a simple yet powerful truth: personal aspirations and family responsibilities are not opposites. When loved ones’ futures are financially secure, individuals can pursue their dreams fearlessly.
In the campaign, Rishabh Pant’s ‘Jolly’ embodies spontaneity, optimism, and the courage to live life to the fullest. Jolly reinforces the idea that planning for life does not restrict freedom; instead, it strengthens and protects it.
On the other hand, Ravindra Jadeja’s ‘Polly’ represents calm, trust, and foresight. With clarity and balance, Polly conveys that preparing for the future is a responsibility—one that not only secures the family but also empowers personal ambitions.
Together, ‘Jolly & Polly’ reflect the inner dialogue common in Indian households, where ambition and concern for loved ones go hand in hand. The campaign positions insurance not as fear-driven or compulsory, but as a tool of empowerment—instilling confidence, optimism, and progress.
As part of the initiative, SBI Life has launched two television commercials inspired by everyday Indian life, where dreams and responsibilities intersect.
The first film narrates the story of a young woman choosing wrestling as a career, raising concerns within her family. Jolly and Polly help the family understand that with SBI Life ensuring financial security, she can pursue her passion without fear.
The second film features a man who decides to advocate for women’s rights, prompting worries about future financial stability. Here again, Jolly and Polly convey that when the family’s future is secure, individuals can confidently walk purpose-driven paths that bring positive social change.
Across both films, ‘Jolly & Polly’ seamlessly guide the narrative and reinforce a powerful message: when promises made to loved ones are protected, inner strength and resolve grow stronger.
The campaign concludes with the impactful line:
“Fulfil your ambitions, honour every promise made to your loved ones.”
About The Author
More Stories
Apollo Hospitals Commits To Year-Round Operations And Announces ‘Hospital Of The Future’ At IHD 2026.
Aadhar Housing Finance’s Strong Growth Momentum.
UK-India Academic And Research Partnerships In Focus During Deputy High Commissioner’s Visit To Manipal Academy Of Higher Education.