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AJIO Announces All Stars Sale; Expects Premium Brands To Drive Growth In Non-Metros During The Sale.

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Mumbai, 29th February 2024: India’s premier fashion e-tailer AJIO today announced its flagship event ‘All Stars Sale’ powered by Adidas and co-powered by Superdry starting from 1st March 2024. Customers got early access for a limited period of 6 hours starting 26th February 2024. During the AJIO All Stars Sale (AASS), customers can shop across 6000+ brands offering over 1.7 million curated fashion styles, delivering an unparalleled shopping experience.

Commenting on the announcement, Vineeth Nair, CEO, AJIO, said, “The excitement is over the roof as we’re all set for our first major sale of the year. In the last few months, we’ve added 500 new brands and scaled up our total catalogue size. With increasing Average Basket Value (ABV) and greater demand for premium brands, we expect the AJIO All Stars Sale to witness a strong premiumization trend in non-metros that will drive growth. The solid overall shopping intent will add to the continued momentum as India looks forward to shopping fashion’s biggest brands this season.”

Customers can save big and get up to 50-90% off across top brands and categories with an extra instant discount of up to 10% off on using ICICI credit and debit cards. Exciting deals on brands like Adidas, Superdry, Nike, Puma, GAP, Asics, USPA, New Balance, Under Armour, Steve Madden, Tommy Hilfiger, Diesel, Calvin Klein, Michael Kors, BOSS, Levi’s, Marks and Spencer, Armani Exchange, Ritu Kumar, MUJI, SAM, Buda Jeans Co., Fyre Rose, Portico, Casio, Lakme, Maybelline and many more.

With the addition of 500 new brands, AASS will see customers across 19,000+ pin codes pan India shop from a huge selection of exclusive international brands, owned labels and homegrown brands with the best deals and offers across categories like fashion, lifestyle, home and decor, jewellery, beauty and personal care.

 With the cricket season almost here, Shraddha Kapoor is back in the launch campaign film with her AJIO All-Stars team, comprising the biggest fashion brands in the world. Delivering a quirky style that grabs the audience’s attention, the sale film rides on the cricket season fever and positions AJIO as a preferred shopping destination with the tagline ‘the world’s biggest brands play here’. The 360-degree campaign will run across TV, OTTs, social, digital and print. Watch the pre-buzz sale film here.  

Make AASS more rewarding

  • Watch out daily for Super Hours, unheard and irresistible deals and more
  • Top shoppers during the sale stand a chance to get exciting rewards like Apple iPhone 15 512GB worth INR 1,09,900, Apple MacBook 512GB worth INR 1,49,900, and Samsung S23 Ultra 512GB worth INR 1,61,999 every 8 hours
  • Assured gifts from POLICE, Superdry and Cross: shop for INR 5,999 or more and get assured gifts
  • Customers can get an extra discount of up to 10% on all prepaid transactions
  • Customers can earn AJIO points and RelianceOne points every time they shop; they can get an extra 5% off on using their AJIO points

About AJIO

Progressive India’s fashion partner, AJIO is the trendiest fashion destination for styles that are handpicked and trending. An integral part of Reliance Retail, AJIO is a fashion-first platform offering 6000+ brands and over 1.7 million styles with a wide variety of exclusive international brands, owned labels and homegrown brands. With an unparalleled shopping experience, AJIO brings the best of convenience, variety and deals all year round for customers.

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