Mumbai, Maharashtra, 5th of October, 2026 : AJIO, one of India’s leading fashion and lifestyle destinations, has announced Ahaan Panday as its new face, with the actor fronting the platform’s 2026 festive campaign, ‘Festival Is Festivalling’. The association comes as AJIO gears up for the festive shopping season, with curtain raiser sale prices already live ahead of the AJIO All Stars Sale, which begins 7th October.
The festive campaign ‘Festival Is Festivalling’ brings alive the diversity, energy and excitement of India’s festive celebrations through a contemporary fashion lens. As the face of the campaign, Ahaan brings his distinctive style and youthful energy to AJIO, with the campaign showcasing a range of festive looks and styles for consumers to discover and make their own.
Ahaan’s appointment coincides with AJIO expanding its fashion offering with a growing portfolio of brands, new categories, fresh collections, and an increasingly connected shopping experience. Through initiatives such as AJIO RUSH, expanded serviceability and hassle-free returns, AJIO continues to strengthen its proposition for customers across India. Consumers can shop across fashion, footwear, accessories, beauty and more, with a diverse selection of international and Indian brands available on AJIO.
Elaborating on the collaboration, an AJIO Spokesperson said, “This festive season, we are bringing consumers a wider selection of brands, fresh fashion drops, expanded serviceability and faster delivery options. Our campaign with Ahaan brings this festive proposition to life, celebrating the many ways India dresses up and celebrates through a fresh, contemporary lens.”
Ahaan Panday said: “AJIO has always been a brand that makes fashion feel exciting, effortless and personal. I love the idea of being able to express yourself through what you wear, and I’m really excited to be part of a brand that celebrates that spirit. I’m looking forward to this journey with AJIO and to kicking things off with the festive season.”
AJIO brings together fashion, footwear, accessories and beauty across value, bridge-to-luxury, premium and luxury segments, with a portfolio of over 9000 brands, spanning Indian and international names. The platform offers nationwide delivery across all pin codes, while AJIO Rush enables faster delivery in 600+ cities across tiers.
Link to campaign film: https://youtu.be/yEnstkpxV-E?si=wSsZCkFHOc0xPycT
Link to Ahaan Pandey launch film: https://youtu.be/RUMv9bccMAM?si=ShSNy0l2fj7oxlbt
About AJIO:
AJIO is Reliance Retail’s fashion and lifestyle destination, offering a curated selection of fashion, footwear, accessories, beauty and lifestyle products from leading Indian and international brands, alongside emerging labels and AJIO’s own exclusive offerings. With a focus on fashion discovery, innovation and a differentiated digital experience, AJIO continues to redefine how India shops for fashion.
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