Coca-Cola And Google Reimagine The Coke Break With Gemini Experiences.

Bengaluru, Karnataka, 28th of May 2026 : Coca-Cola India is making every pause a lot more fun with the launch of “Coca-Cola Halftime Surprise”, a new AI-powered experience developed in collaboration with Google and built with Google Gemini. Bringing together two iconic labels, the experience unlocks three distinct AI-led journeys designed to turn everyday Coke breaks into playful moments of surprise, creativity, and self-expression.

Inspired by Coca-Cola’s global “Halftime” philosophy, consumers can scan the QR code on any special Coca-Cola pack to step into imaginative new worlds. By unlocking one of three unique labels, users enter a themed, gamified interface on Google Gemini where quick taps, swipes, and personality-led inputs turn an everyday pause into a personalized journey of self-expression.

Using Gemini’s Canvas feature, new creative experiences unfold with every interaction across cinematic comic-strip universes, imagined timelines, and music-inspired alter egos. One moment could place consumers inside dramatic visual narratives with evolving characters and aesthetics, while another could transport them across prehistoric eras with dinosaurs, medieval castles, or futuristic realities imagined through AI-powered creativity. Alongside uniquely generated creations, consumers will also get the chance to unlock rewards and win vouchers.

To step into these worlds, consumers can scan a pack and choose from three distinct adventures:

• Be a Rockstar: Users tap through a nostalgic jukebox interface to turn a selfie into a personalized album cover with custom tracks, unlocking a chance to win concert tickets.

• Travel Through Time: Users pilot a digital time machine to build an aesthetic, vision-board style collage around their selfie, unlocking a chance to win flight and hotel vouchers.

Greishma Singh, Vice President, Marketing, Coca-Cola India and Southwest Asia said, “For Gen Z consumers today, self-expression is fluid, visual, and deeply shaped by music and digital culture. With Coca-Cola Halftime Surprise, we wanted to reimagine the Coke pause as something more participative, playful, and personal to them. What makes this especially exciting is that every single interaction is unique with the help of Google Gemini. Whether you are creating your own comic strip, time-travelling to a world only AI can take you to, or designing your album cover, the experience feels entirely yours. The collaboration with Google brings together creativity and technology in a way that transforms a simple scan on a Coca-Cola pack into a moment of genuine discovery.”

Shekar Khosla, VP – Marketing at Google India, said: “Brand engagement is most memorable when it is interactive, personal, and fun. We’re glad to collaborate with Coca-Cola so that Coca-Cola Halftime Surprise gives people an engaging way to play, create, and share using Google Gemini. What makes this engagement so exciting is the ability to generate truly personalized experiences. With Gemini as a creative companion, people can seamlessly think up new visual narratives and turn everyday moments into a fun showcase of self-expression.”

The launch builds on the success of Festicons, Coca-Cola’s generative AI-led activation during Diwali that enabled consumers to create personalized festive expressions at scale. With Coca-Cola Halftime Surprise, Coca-Cola India takes that spirit of creativity into an always-on experience designed to make everyday moments more expressive, interactive, and full of surprise.

About The Coca‑Cola Company

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.

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