Coke Studio Bharat Hits The Third Note With Punjab Vekh Ke, A Tale Of Land, Loyalty And Lyrical Legacy.

Bengaluru, Karnataka, 6th of May, 2025 : Coke Studio Bharat, the iconic stage celebrating the confluence of diverse musical styles, drops its third track of its third season – Punjab Vekh Ke. Voiced by the powerful quartet of Jassa Dhillon, Gulab Sidhu, Raaginder, and Thiarajxtt, this tribute plunges into the vibrant soul of Punjab, a land with an untamed, roaring spirit.  With each beat soaked in mitti di khushboo, the track is a soulful celebration of Punjab’s undying jazba—bold in its pride, faithful in its essence, and timeless in its resilience.

Punjab Vekh Ke is a heartfelt tribute to the lok — everyday individuals whose lives reflect the spirit, pride, and timeless traditions of Punjab. It’s a lyrical journey that celebrates culture, community, and identity with grace and grit. Punjab Vekh Ke stands at the crossroads of heritage and expression, blending poetic pride with a powerful sense of belonging. Set in the timeless terrain of Punjab, where the air carries hues of unity and wheat stalks bloom with love, the song is a melodious fusion of folk and contemporary rhythms, pulsating with emotions, courage, and humility. The lyrics beautifully paint a vivid portrait of a land where the mitti holds stories of pride, and the breeze hums with the spirit of hope and harmony.  But beyond that, the song honors the Punjabi ethos of giving back: standing tall for humanity, embracing equality, and building bonds that transcend caste, status, and fear.

With a soundscape that blends tumbi-inspired textures, deep percussion, and sharp lyrical storytelling, Coke Studio Bharat builds a landscape that’s as rooted as it is rousing.

Shantanu Gangane, IMX Lead, Coca-Cola India said, “This season of Coke Studio Bharat is rooted in the idea of bridging the traditional with the contemporary, bringing India’s cultural legacy into today’s soundscape. With this track, we delve into the soul of Punjab, a land that has always echoed strength, spirit, and storytelling. By providing a platform to artists like Gulab Sidhu, Jassa Dhillon, Raaginder, and Thiarajxtt, we’re enabling a new wave of voices to reinterpret heritage in a way that speaks to the next generation.”

Jassa Dhillon said, “Being part of Coke Studio Bharat is a true privilege, and we are extremely honored to bring our stories forward on a platform that’s truly regional voices front and centre. This track hits hard, it’s unapologetically Punjabi, straight from the heart, with every beat and lyric soaked into who we are.”

Gulab Sidhu said, “Singing about the land I love is always close to my heart, and with Punjab Vekh Ke, I had the privilege of doing so alongside some incredibly talented collaborators. Coke Studio Bharat is helping us to disseminate our roots at global level and that means a lot.”

Raaginder said, “Being part of Coke Studio Bharat has been creatively fulfilling. It’s rare to find a space that lets tradition breathe while pushing the sound forward.”

Thiarajxtt said “This was more than just making music and was more about representing a community, a feeling. And Coke Studio Bharat gave us the space to do that right, and it’s truly a blessing.

As Coke Studio Bharat Season 3 unfolds, expect more stories that spark connection, bringing together voices, regions, and generations under one immersive, ever-evolving soundscape.

About Coca-Cola India:

Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of ‘Beverages For Life’ offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices and Honest Tea. The Company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Kinley Copper, Dasani and Bonaqua packaged drinking water and Kinley Club Soda. Premium products constitute Schweppes and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.

The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 5 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable agriculture initiatives and carbon emission reductions across its value chain.

Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

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