Bengaluru, Karnataka, 18th of June, 2025 : : Coke Studio Bharat, the platform celebrating India’s diverse musical heritage, has been striking a powerful chord with audiences in its third season. With Holi Aayi Re, Holo Lolo, and Punjab Vekh Ke, the platform has already delivered three distinct tracks that celebrate India’s diverse cultural roots. Now, it returns with its fourth release—Ishq Bawla. Conceptualized, written, composed, and performed by the acclaimed Haryanvi rap powerhouse Dhanda Nyoliwala and featuring Xvir Grewal, Ishq Bawla reinterprets age-old tales of lost love through a lens of introspection, growth, and individuality. Rooted in the timeless storytelling traditions of Haryana, the new song is a tribute to the power of self-awareness – an invitation to reflect, learn, and forge ahead.
#IshqBawla is a Haryanvi head-nod to love gone sideways, taking notes from centuries of folklore’s most dramatic love stories. More than just a song, it’s a reflection on the universal experience of heartbreak, reimagined with a contemporary spirit – think of it as your hype track for moving on and leveling up.
Haryanvi rapper Dhanda Nyoliwala delivers a compelling performance, weaving relatable narratives with his signature cadence. He’s joined by Xvir Grewal, whose melodic interpretation adds another layer of depth to the exploration of love and loss. The production is a vibrant fusion of modern sounds and traditional Haryanvi instrumentation, featuring the distinctive textures of the deru, bugchu, and ghada, creating a sonic landscape that is both familiar and refreshingly new
Artist Parveen Dhanda (Dhanda Nyoliwala) brings his signature new-age rap beats and lyrical authenticity to the fore. More than just a rapper, Dhanda stands as a cultural voice, committed to putting Haryana on the global hip-hop map. Harshvir Singh Grewal, aka Xvir, brings a melodic depth and emotional nuance to the track offering a smooth contrast to Dhanda’s verses. Together, they craft a dynamic narrative that bridges regional identity and contemporary expression. Drawing strength from their roots, the duo experiments with sound blending traditional folk instruments like the deru, bugchu, and ghada with modern, rap-inspired beats where the result is a vibrant, layered track that feels both grounded and globally relevant.
Shantanu Gangane, IMX Lead, Coca-Cola India, said, “Coke Studio Bharat is built on a clear strategic intent: to take the sound of India to the world by spotlighting its most powerful cultural asset – its diversity. With each new song, we’re building a stage where regional artists like Dhanda Nyoliwala and Xvir Grewal can reimagine tradition for a new generation of listeners. We at Coke Studio are stoked to bring forward stories that are rooted yet relevant for the fans.”
Adding on, Dhanda Nyoliwala said, “Coke Studio Bharat is more than a stage, it has completely transformed how music is perceived. Through Ishq Bawla, we’ve been able to represent not just the sound, but my roots and my people. The platform gave us the freedom to be honest with our expression and bring Haryana’s voice to a wider audience.”
Xvir Grewal added, “Working on Ishq Bawla with Dhanda Nyoliwala and Coke Studio Bharat allowed me to explore an idea that’s both intimate and timeless. The support, creative space, and collaborative mindset helped elevate the song and gave our story a sound that truly speaks to today’s generation.”
As Season 3 of Coke Studio Bharat continues to unfold, it remains a vibrant canvas for India’s regional artistry bridging cultural legacies with contemporary sound and creating music that transcends borders. With tracks like Ishq Bawla, the platform reaffirms its commitment to storytelling that is rooted, relevant, and resonant.
About Coca-Cola India:
Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of ‘Beverages For Life’ offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Thums Up XForce, Charged, Fanta, Limca, Sprite, Sprite Zero, Kinley Soda, Rim Zim, Maaza, Minute Maid range of juices and Honest Tea. The Company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Kinley Copper, Dasani and Bonaqua packaged drinking water. Premium products constitute Schweppes’ range and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.
The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 5 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities and the planet through water and packaging initiatives, sustainable agriculture and emission reductions across its value chain.
Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
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