G-SHOCK Partners With DLF Active Noida To Champion Breast Cancer Awareness.

New Delhi, Delhi, 27th of October, 2026 : In recognition of Breast Cancer Awareness Month in October, G-SHOCK, renowned for its spirit of toughness and resilience, partnered with DLF Mall of India’s Active Noida Breast Cancer Awareness Cyclothon to support the cause and encourage greater awareness.

Beyond watchmaking, G-SHOCK has supported initiatives addressing meaningful social causes. Its philosophy of toughness, perseverance and never giving up reflects a spirit of resilience that extends beyond its products, aligning with the strength of individuals navigating the challenges of breast cancer and survivors whose journeys continue to inspire.

As part of the association, G-SHOCK India participated in this year’s Active Noida Breast Cancer Awareness Cyclothon on Sunday, 25th October, as a gifting partner, recognising participants for their involvement in the initiative. Participants were presented with the G-SHOCK GMA-S2100PR-4A Pink Ribbon Edition, a special timepiece created in support of global Pink Ribbon initiatives. Inspired by the spirit of strength, hope and awareness, the watch serves as a symbol of solidarity with breast cancer awareness efforts and reflects G-SHOCK’s continued commitment to supporting meaningful causes beyond watchmaking.

Commenting on the partnership, Mr. Takuto Kimura, Managing Director, Casio India, said, “Breast cancer awareness calls for sustained attention, community support and collective effort. Our association with DLF Active Noida’s Breast Cancer Awareness Cyclothon reflects G-SHOCK’s commitment to supporting meaningful causes beyond our business. Through this partnership, we hope to amplify awareness, encourage conversations around breast cancer and recognise the courage of those affected by the disease.”

The initiative brought together participants in a collective effort to support the cause, highlighting the role of community participation in driving meaningful social engagement.

About G-SHOCK:

G-SHOCK, the pioneering timepiece that revolutionized the very concept of toughness.

In 1981, a daring challenge to prevailing norms ignited the genesis of G-SHOCK. Driven by Mr. Kikuo Ibe’s unwavering conviction that a watch could be crafted to withstand any shocks, Project Team Tough was formed to translate this vision into reality. Over a span of approximately two years, this team meticulously developed more than 200 prototypes. Their resolute efforts culminated in the breakthrough shock-resistant yet sophisticated and streamlined architecture we know today.

Since its inception, G-SHOCK has embarked on a relentless journey of evolution, ceaselessly pursuing greater resilience and bold stylish appeal across structure, materials, and functionalities. Envisioned in 1983, G-SHOCK now stands on the cusp of its 40th Anniversary in 2023, having left an indelible mark by retailing over 160 million watches across 130 nations. Strengthened by this remarkable legacy, G-SHOCK remains resolute in its quest for enduring strength, ever ready to conquer new frontiers of toughness.

About Casio India Co. Pvt. Ltd:

Casio India Co. Pvt. Ltd. (CIC) is the Indian subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Casio India has established a dynamic presence in the Indian market since 1996, emerging as a leading and cherished consumer goods manufacturer. Casio India’s range of products include sales and marketing of Timepieces, Electronic Musical Instruments, Desktop Calculators and Scientific Calculators.

Setting the benchmark for excellence, Casio India is dedicated to embodying the spirit of innovation and quality that defines the Casio legacy. With a strong commitment to its corporate creed of “creativity and contribution,” Casio has consistently translated this ethos into the creation of innovative products making a positive impact on society.