Mumbai, Maharashtra,17th of October, 2025 : Purchasing gold on Dhanteras and Diwali is considered an auspicious tradition, symbolising prosperity, wealth, and good fortune for the year ahead. This Dhanteras and Diwali, celebrate prosperity and abundance with Jio Gold 24K Days, a limited-period festive offer that brings guaranteed rewards and a chance to win exciting prizes on purchase of gold through the JioFinance and MyJio apps. Now, skip the queues and buy 24K pure gold — anytime from the ease of your home — without waiting for your shubh muhurat at the store.
From October 18 to 23, 2025, customers buying digital gold worth Rs. 2,000 or more will receive 2% free gold, credited directly to their gold wallet within 72 hours.
In addition, customers purchasing gold worth Rs. 20,000 or more will automatically qualify for the Jio Gold Mega Prize Draw, featuring gifts worth a total of ₹10,00,000 including smartphones, TVs, gold coins, mixer grinders, and gift vouchers. Lucky winners will be chosen through a fair draw and announced on October 27, 2025, via email and SMS.
Whether you’re saving or celebrating, Jio Gold offers a fully digital, secure, and seamless way to purchase, store, and redeem gold. Buy Jio Gold from as low as Rs. 10 to start your Dhanteras and Diwali on a golden note and make every gram count!
About Jio Financial Services Limited:
Jio Financial Services Limited (JFSL) is a Core Investment Company (CIC) registered with the Reserve Bank of India. As a new-age institution, JFSL operates a full-stack financial services ecosystem through customer-facing subsidiaries, including Jio Credit Limited, Jio Insurance Broking Limited, Jio Payment Solutions Limited, Jio Leasing Services Limited, Jio Finance Platform and Service Limited, and Jio Payments Bank Limited.
Through a 50:50 joint venture with BlackRock, JFSL offers asset management services in India through Jio BlackRock Asset Management Private Limited. The JV with BlackRock also proposes to offer wealth management and broking services through two other entities – Jio BlackRock Investment Advisers Private Limited (for wealth management) and JioBlackRock Broking Private Limited.
JFSL has entered into a 50:50 joint venture with the Allianz Group and has set up Allianz Jio Reinsurance Limited to offer reinsurance services in India, subject to regulatory approvals. The two entities have also signed a non-binding agreement to explore opportunities in general and life insurance.
With a digital-first model, JFSL is committed to enhancing the financial well-being of Indian citizens by enabling them to borrow, transact, save, and invest seamlessly. Through the JioFinance app, customers can access a wide range of solutions including loans, savings accounts, UPI, bill payments, recharges, digital insurance, financial tracking and management tools, and more.
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