New Delhi, Delhi, 14th of July 2026 : Joyalukkas, the World’s Favourite Jeweller, has announced the launch of its much-awaited Old Gold Exchange Campaign. With gold prices continuing to trade at historically strong levels, now is an opportune time for customers to maximise the value of their old jewellery. Running from 10 July to 9 August 2026, the Joyalukkas Old Gold Exchange Campaign allows customers to capitalise on the favourable market by receiving an additional ₹150 per gram over the prevailing exchange value.
Customers can exchange old gold jewellery purchased from any jeweller and use the enhanced exchange value towards an extensive range of exquisitely crafted gold jewellery available at Joyalukkas. The offer provides a rewarding opportunity for families planning wedding purchases, festive shopping, or simply refreshing their jewellery collection. Speaking on the campaign, Dr. Joy Alukkas, Chairman and Managing Director, Joyalukkas Group, said:
“Gold has always been an integral part of every family’s legacy, and many customers hold jewellery that is no longer worn or suited to their current preferences. Through our Old Gold Exchange Campaign, we want to help customers maximise the value of their old gold by offering an additional ₹150 per gram over the prevailing exchange value. It is our way of ensuring they receive the best possible value while giving them the opportunity to choose from our latest collections.”
The campaign reinforces Joyalukkas’ commitment to offering customers industry-leading value propositions while maintaining the highest standards of transparency in gold valuation and exchange. Every exchange is carried out through a fair and reliable evaluation process by experienced professionals, ensuring customers receive the true worth of their gold. Available across all Joyalukkas showrooms in India, the campaign is expected to witness significant customer participation as buyers look to capitalise on attractive gold exchange benefits during the promotional period.
Customers are encouraged to visit their nearest Joyalukkas showroom between 10 July and 9 August 2026 to take advantage of this limited-time offer.
About Joyalukkas
Joyalukkas is one of the world’s leading jewellery retailers with a presence across 12 countries and a legacy built on trust, quality and customer satisfaction. Renowned for its exceptional craftsmanship, wide-ranging collections and customer-first philosophy, Joyalukkas continues to redefine the jewellery shopping experience while remaining true to its promise of being the World’s Favourite Jeweller.
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