Mumbai, Maharashtra, 5th of July, 2026 : Sunpure has celebrated its 30-year journey of trust with the launch of an emotional multimedia brand campaign. The campaign, by MK Agrotech, the flagship company of the Masoom Group, features superstar Kichcha Sudeep and National Award-winning actress Priyamani, bringing to life a heartwarming story of family, taste, and togetherness. Built around the tagline, “Sunpure Ellide, Santhosha Allide” (“Where there is Sunpure, there is happiness”), the campaign highlights how Sunpure has been more than just a cooking oil—it has been a trusted companion in millions of households for the past three decades.
On the occasion, the company also introduced Sunpure Champion Refined Canola Oil, a healthier cooking oil enriched with MUFA and Omega-3, designed for health-conscious consumers.
Mannan Khan, Director, Masoom Group, said, “Sunpure’s 30-year journey is a matter of great pride for us. This campaign celebrates the trust and emotional bond we have built with millions of families who have placed their faith in us over the years.”
Farah Khan, Director, Masoom Group, added, “‘Sunpure Ellide, Santhosha Allide’ is not just a tagline; it reflects the emotions of every family where delicious food is served with happiness. Our aim is to bring smiles to people’s faces and create a deeper emotional connection with our audience.”
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