Bengaluru, 20th of February, 2025 : Manipal Academy of Higher Education (MAHE) has signed a Memorandum of Understanding with The/Nudge Institute to provide alternative, dignified, comprehensive and sustainable livelihood opportunities for the most excluded households in Jharkhand. Under this MOU, a series of initiatives will be undertaken in identified areas of Jharkhand, by The/Nudge and MAHE, through its constituent unit Manipal TATA Medical College (MTMC), to enable sustainable and diversified livelihoods for women-led households and at the same time provide for primary healthcare requirements.
Starting April 2025, the partnership is expected to impact 43,500 households over the next six years across several districts in Jharkhand, to drive transformative change in the state.
With a focus on making women agents of change, The/Nudge Institute has been supporting the efforts of the Government of Jharkhand to target women from particularly vulnerable tribal groups and those currently engaged in the manufacturing and selling of haria and shift them to more dignified livelihoods. The program enables an interest-free loan to purchase assets, provides 150 weeks of coaching on vegetable cultivation, livestock rearing while linking households to government programs, market services, and livelihood assets.
“The support from MAHE and MTMC underscores our joint commitment to enable the upliftment of rural women in Jharkhand and is a significant milestone in our journey to serve the most excluded households in the region in partnership with the Government of Jharkhand”, said Atul Satija, Founder and CEO, The/Nudge Institute.
Lt. Gen. (Dr.) M. D. Venkatesh, VSM (Retd), Vice Chancellor MAHE said, “We are thrilled to partner with The/Nudge Institute which is looking to scale the evidence-based graduation approach to catalyze long-term, sustained socio-economic growth in the region. Given the long-term commitment of MTMC to the region, this initiative aligns with the vision to reach out to those who are socially and financially excluded and work towards the comprehensive well-being of the excluded households. MAHE through MTMC will participate in various primary health care initiatives, livelihood skill support.”
About The/Nudge Institute
The/Nudge is an action institute building resilient livelihoods to alleviate poverty. We work with social entrepreneurs, women, farmers, tribals and youth on rural development, agriculture, skilling and economic inclusion, along with 15 central and state government partners. Set up with support from 100+ eminent philanthropists, 40+ corporates and 15+ foundations, The/Nudge is contributing towards a “poverty-free India, within our lifetime“.
About MAHE
Manipal Academy of Higher Education (MAHE) is an Institute of Eminence granted by Ministry of Education, Government of India, a deemed to be university as per Sec 3 of UGC Act of 1956 is one of India’s leading academic and research institutions in various undergraduate, postgraduate, PHD, online education, diplomas in faculty of Health sciences, Faculty of Science and Technology, Faculty of Law, Faculty of Humanities, Liberal Arts & Social Sciences. Manipal TATA Medical Colleges (MTMC) is a constituent unit of MAHE, located at Jamshedpur , Jharkhand providing medical education and allied health courses.
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