Mumbai, Maharashtra, 21st of June 2026 : In a metropolis like Mumbai, where modernity and tradition coexist seamlessly, the centuries-old heritage of non-alcoholic attars has now begun a new chapter. Zam Zam Perfumers, a brand that has preserved and promoted India’s fragrance culture for over 35 years, has officially entered Maharashtra with the launch of its first store in Mumbra, Thane. More than just the opening of a new showroom, this marks the expansion of a traditional attar-making legacy that continues to grow in relevance with time.
What began in the Hazrat Nizamuddin area of New Delhi has today earned the trust of millions of customers across the country. Speaking about the launch, Mohammad Umar Salman Kharodia, Retail Head of Zam Zam Perfumers, said, “The opening of our first store in Mumbai is a significant milestone in our journey. For many years, customers from Mumbai have expressed their love and trust for our fragrances through our online channels.”
The new Mumbra store offers customers an opportunity to explore more than 150 fragrances, including oudh, rose, amber, musk, floral, fruity, citrus, and bakhoor varieties. What makes the store unique is that it is not just a retail outlet but also an experiential destination where visitors can discover and appreciate the rich tradition of attar culture.
Kharodia added, “Mumbai is an extremely important market in our long-term growth strategy, and this launch marks the beginning of our broader expansion plans.”
At a time when younger consumers are increasingly drawn toward premium, personalized products that reflect their cultural roots, Zam Zam Perfumers’ expansion is seen as a reflection of the growing popularity of Indian perfumery. The company is now actively working toward opening more stores in Mumbai, expanding into South India, and strengthening its digital presence.
This new chapter in Mumbai demonstrates that fragrance is more than just a product—it is a blend of heritage, identity, and experience that has the power to connect generations.
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