Pollachi, 4th of May 2026 : Muthoot Exim (P) Ltd., the precious metals division of the 138-year-old Muthoot Pappachan Group (Muthoot Blue), proudly announces the grand opening of its newest Gold Point Centre at the Muthoot Gold Point, No. 307/1, First Floor, Vasavi Pen House (Upstairs), East Police Station Road, Pollachi, Tamil Nadu – 642001. This marks the 108th branch in India, 18th in Tamil Nadu.

The new Gold Point Centre aims to make transparent, scientific and responsible gold recycling more accessible to customers in and around Pollachi. The Pollachi Gold Point Centre will allow customers to sell their old and used gold in a safe and reliable manner. Muthoot Gold Point Centres are widely known for their commitment to transparency, enabling customers to observe the entire valuation process while receiving fair and accurate value for their gold. Instant cash payments are provided for gold valued up to Rs 10,000, while higher amounts are processed through IMPS, NEFT or RTGS, ensuring a smooth, secure and hassle-free transaction experience.
Commenting on the expansion, Thomas Muthoot, Executive Director, Muthoot Pappachan Group & Managing Director, Muthoot Exim, said, “Pollachi, known for its strong agricultural economy and close-knit communities, has always shared a deep-rooted association with gold as a symbol of security and generational wealth. In such markets, gold is not just an ornament but a trusted financial reserve. The launch of our 108th Muthoot Gold Point centre here reflects our continued focus on strengthening our presence in Tamil Nadu while offering customers a transparent and reliable avenue to monetise their idle gold.”
Keyur Shah, CEO, Muthoot Exim, added, “In regions like Pollachi, where savings are often closely linked to tangible assets, gold plays a vital role in everyday financial planning. With our 108th Gold Point centre, we are bringing a scientific and customer-friendly gold evaluation process closer to the community. Our aim is to make gold recycling simple, accessible, and trustworthy, while integrating local demand into a more organised and sustainable gold ecosystem.”
Muthoot Exim Pvt. Ltd. (MEPL) has been at the forefront of innovation in the precious metals market. As the first organized player to launch a gold recycling centre in India, MEPL has continuously set benchmarks in the industry. Since the opening of its first Gold Point Centre in Coimbatore in 2014, the company has expanded to major cities including Mumbai, Bengaluru, Chennai, Ernakulam, Trivandrum, Delhi NCR, Kolkata, Hyderabad, Hubballi, Nagpur, Barasat, Tirunelveli, Guntur, Warangal, Davangere, Bhubaneswar, Kalaburagi, Thrissur, Lucknow, Mohali, Vellore, Faridabad, Kozhikode, Trichy, Belagavi, Serampore, Mathura, Secunderabad and now Kakinada consistently offering high-quality products at affordable prices.
About Gold Point Centres
At Gold Point Centres, Muthoot Exim purchases old and used gold items directly from customers. These items are then reprocessed, refined and reintroduced for domestic use. Customers can expect fair and accurate valuations, with the process being fully transparent and observable. Instant cash payments are made for gold valued up to ₹10,000, with higher amounts settled via IMPS, NEFT, or RTGS.
About Muthoot Exim Pvt. Ltd.
Muthoot Exim Pvt. Ltd. is the precious metal division of the Muthoot Pappachan Group. Renowned for its innovative products and services in the precious metals market, MEPL was the first organized player to launch a gold recycling centre in India. Since its inception in Coimbatore in 2014, it has expanded to major cities nationwide, providing high-quality, affordable products that meet the highest standards.

About Muthoot Pappachan Group
Founded in 1887, Muthoot Pappachan Group (MPG) is a significant entity in the Indian business landscape with nationwide presence and tailor-made products and services for its customers. The group, which planted its roots in retail trading, later diversified into various sectors including Financial Services, Hospitality, Automotive, Realty, IT Services, Precious Metals and Alternate Energy. With Muthoot FinCorp Limited as its flagship company and Bollywood icon Shah Rukh Khan as its brand ambassador, Muthoot Pappachan Group (MPG) today stands as a formidable presence in India. With over 47000 Muthootians and a vast network of over 5200 branches across the country, the Group is deeply committed to Environmental, Social and Governance (ESG) excellence, aiming to create a long-term value for its stakeholders while contributing to a more sustainable and equitable future. Muthoot Pappachan Foundation, the CSR arm of the group facilitates CSR activities for the entire group companies focusing on Health, Education, Environment and Livelihood (HEEL).

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