Mumbai, Maharashtra, 29th of May 2026 : India’s hair care market is witnessing a fresh wave of competition as leading FMCG company Marico Limited has officially entered the hair cleansing category with the launch of Parachute Advansed Protein Shampoo. Enriched with coconut milk and natural ingredients, the new shampoo range promises a nature-inspired hair care experience for consumers. With this launch, the company aims to position Parachute Advansed not just as a trusted hair oil brand, but as a complete hair care solution for Indian families.
Ashish Gopal, CEO – India Core Business, Marico Limited, said, “This launch marks an important expansion in the journey of Parachute Advansed. Keeping in mind the evolving needs of consumers and the growing demand for nature-based solutions, we have taken this strategic step. We are already receiving an encouraging response from both the market and consumers.”
Vikram Karwal, Chief Marketing Officer – India, Marico Limited, added, “Today’s consumers look for products that combine trust with the goodness of nature. Parachute Advansed Protein Shampoo has been created with the same trust that has connected the brand with millions of Indian families for decades.”
The company plans to promote the new product aggressively across television, digital platforms, creators’ collaborations, and regional media campaigns.
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