Mumbai, 13th of December, 2024 : Reliance Retail Limited, India’s largest retailer, has launched a range of six indigenously developed, made-for-India Home Theatre LED TVs in partnership with audio equipment specialist, HARMAN. These TVs, launched under the BPL brand, are engineered to deliver a cutting-edge audio experience through specifically optimised speaker modules, in addition to exceptional picture clarity, providing a theatre-like experience at home.
With the rapid proliferation of high-quality, high-definition digital content in the market, consumers are looking for TVs that can provide a holistic entertainment experience through impeccable audio output and immersive picture quality. Keeping this in mind, Reliance Retail launched its new BPL Home Theatre TV range in collaboration with HARMAN through its proprietary AudioEFX tuning software and powered by four AI algorithms that work in tandem to deliver a broad spectrum of audio, capturing the finer details with remarkable clarity. Consumers can now enjoy a truly cinematic experience in the comfort of their homes.
Reliance Retail is poised to expand its presence in the LED TV segment with its wide range of products which are reliable, efficient and affordable. In line with its commitment of supporting India’s journey towards self-reliance and innovation, these Home Theatre TVs are proudly ‘Made-in-India.’ Through this initiative, Reliance Retail fosters growth and innovation within the local manufacturing ecosystem and contributes to India’s emergence as a global manufacturing powerhouse.
BPL Home Theatre LED TVs are now available across the country at all electronic stores, large format stores, modern retail outlets, and ecommerce marketplaces like jiomart.com & reliancedigital.in. With its wide network of service touch points, Reliance Retail assures its customers of continued product support and service, available round the clock.
ABOUT RELIANCE RETAIL LIMITED (RRL)
Reliance Retail Limited is a subsidiary of Reliance Retail Ventures Limited (RRVL), the holding company of all the retail companies under the RIL (Reliance Industries Limited) group. RRVL, through its subsidiaries and affiliates, operates an integrated omnichannel network of 18,918 stores and digital commerce platforms across Grocery, Consumer Electronics, Fashion & Lifestyle and Pharma consumption baskets. Reliance Retail Limited has registered customer base over 316 million. RRVL reported a consolidated turnover of ₹ 306,786 crore and net profit of ₹ 11,101 crore for the year ended March 31, 2024.
About BPL
BPL believes in making meaningful additions to its customers lives. With its nuanced understanding of consumer needs, BPL has launched a vast range of innovative large and small electronics, including Televisions, Air Conditioners, Refrigerators, Washing Machines, Coolers, Fans, Lighting, Audio Accessories, and Kitchen & Home Appliances with impeccable quality and thoughtful features. BPL is an inherently Indian brand known for designing premium and reliable products that seamlessly blend into the daily routine of our consumers, making their everyday lives easier and happier.
About Harman
HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly owned subsidiary of Samsung Electronics Co., Ltd.
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