Mumbai, Maharashtra, 30th of August, 2026 : Bringing a fresh and contemporary approach to jewellery shopping in Thane, artisanal jewellery brand RITVA has opened its new store on Gokhale Road. Spread across approximately 400 square feet, the store was inaugurated by actress Amrita Rao, whose presence added an extra touch of glamour and excitement to the launch event. The occasion was also attended by several popular personalities, including Kishori Shahane, Ankita Prabhu Walawalkar, Rahul Roy and Shiv Thakare.
RITVA’s new store showcases a beautiful blend of Indian heritage and modern design. The collection features traditional, festive and contemporary jewellery, along with versatile pieces for everyday wear, weddings, festivals and special occasions.
One of the brand’s key highlights is its SmartGold technology, which focuses on delivering a gold-like look and feel through a 50X thick gold-plated finish.
The launch, inaugurated by Amrita Rao, marks another significant step in RITVA’s growing presence across Maharashtra and reflects the brand’s vision of presenting India’s rich craftsmanship in a contemporary and accessible format.
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