Bengaluru, India, 13th of November, 2024 : Samsung TV Plus, the brand’s free ad-supported streaming TV (FAST) service in India, has tied up with Viacom18 to launch four new FAST channels—Superhit Beats, Kaanphod Music, Fully Faltoo, and Colors Infinity Lite—exclusively on Samsung TV Plus.
Samsung TV Plus is a free streaming service that comes pre-installed on Samsung Smart TVs, offering a wide range of channels, including news, sports, entertainment, and more, in select countries. In India, Samsung TV Plus gives viewers access to over 100 live TV channels and thousands of movies and shows, both live and on-demand.
“We are excited to welcome Viacom18 as a partner on the Samsung TV Plus platform. We are committed to bringing diverse content options for our viewers in India which align with their preferences and viewing habits. These new offerings will not only enhance the entertainment options on Samsung TV Plus but also demonstrate our dedication to providing exceptional value and variety to our users,” said Kunal Mehta, Head of Partnerships, Samsung TV Plus India.
Viacom18’s dynamic content offerings will provide an unparalleled entertainment experience to viewers. Superhit Beats will be a prime destination for music enthusiasts, bringing the latest hits and timeless favourites. Kaanphod Music will offer a vibrant mix of music, catering to diverse tastes. Fully Faltoo aims to captivate the youth with its edgy and fresh content, while Colors Infinity Lite will deliver premium English entertainment, featuring top international shows and movies.
“This collaboration with Samsung TV Plus marks a bold step for Viacom18 in reshaping how we deliver entertainment. It will offer vibrant and premium content to audiences. Our focus is on creating immersive, interactive experiences, serving the viewers in ways they find most convenient,” said Anshul Ailawadi, Business Head, Youth, Music, and English Entertainment cluster, Viacom18.
Samsung Newsroom India
About Samsung TV Plus
Samsung TV Plus is the go-to source for free, premium entertainment that allows content owners and advertisers to engage consumers at scale. As a leader in free ad-supported TV (FAST) and video-on-demand (AVOD), Samsung TV Plus is the #1 free ad supported app on Samsung Smart TVs, with over 2,600 ad-supported linear channels available globally in 24 countries and over 630M active devices globally across TV and mobile. Samsung TV Plus is accessible on 2016-2024 Samsung Smart TVs, Galaxy devices, Smart Monitors, and refrigerators. To learn more, visit samsungtvplus.com
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For latest news on Samsung India, please visit Samsung India Newsroom at http://news.samsung.com/in. For Hindi, log on to Samsung Newsroom Bharat at https://news.samsung.com/bharat. You can also follow us on Twitter @SamsungNewsIN.
About Viacom18 Media Pvt Ltd.
Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in cinemas and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music and kids genres delights the consumers across the country with its eclectic mix of programming. JioCinema, Viacom18’s OTT platform, is one of India’s leading streaming services and most popular destination for live sports. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.
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