Bengaluru, Karnataka, 21st of May 2026 : two individuals growing together through shared dreams, everyday moments and support for each other’s ambitions. Reflecting this evolving spirit of relationships, Sonata, India’s largest-selling watch brand, unveils its new wedding campaign, ‘Grow, Together’, alongside a thoughtfully curated new wedding watch collection. Moving beyond conventional portrayals of marriage, the campaign captures the spirit of modern relationships where couples grow alongside each other — personally, professionally and emotionally. It is a fresh and contemporary take on modern relationships and wedding gifting.
Building on the emotional equity of Sonata Wedding’s earlier ‘Dream, Together’ narrative, the new campaign expands the conversation beyond the wedding day, celebrating couples who support each other’s journeys and personal growth. At the heart of the campaign is the story of celebrated photographer Joseph Radhik and wedding designer Devika Narain — two individuals who have built distinct identities and successful careers while growing together as partners. Through multi-episodic digital storytelling series, the campaign captures real moments of companionship, resilience and evolution, reflecting how today’s marriages are less about ‘becoming one’ and more about ‘building together.’
“India’s wedding market is a dynamic space, constantly evolving with the aspirations of modern couples,” says Pulak Narain – Brand Head, Sonata. “With ‘Grow, together,’ we aim to speak to this new generation who view marriage as a journey of continuous development, where partners empower each other to achieve individual and shared dreams. Our new wedding collection beautifully reflects this ethos, offering timepieces that are not just timekeepers but cherished symbols of a journey built on growth and togetherness.”
Complementing the campaign is Sonata’s new wedding collection that brings together coordinated pair watches and festive-inspired design sensibilities for modern wedding celebrations. The collection prominently features elegant gold-toned silhouettes, multifunction dials, refined metallic straps, and creating versatile festive aesthetics.
Designed with a balance of statement styling and versatility, the watches feature multifunction dials, textured metallic bracelets, sleek round cases and contemporary dial detailing that transition seamlessly from wedding ceremonies to everyday wear. While the men’s range leans into bold festive styling with multifunction green and blue dials, gold finishes and sharp metallic constructions, the women’s collection brings softer elegance through minimalist white and champagne dials, slim bracelets and jewellery-inspired silhouettes.
The coordinated pair watches further extend the idea of togetherness through complementary designs that mirror each other without being identical — reflecting the spirit of modern relationships where individuality and partnership coexist. Crafted as meaningful keepsakes, the collection seamlessly balances aspiration and accessibility — making it an ideal gifting choice for couples, families and loved ones during the wedding season.
The Sonata Wedding Collection is priced between INR 1,495 and INR 4,495, offering elevated wedding gifting options across price points. It is available across Sonata stores, Titan World outlets and leading retail channels across India, as well as online at Sonata Watches.
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