Tira Makes Its First Move Into Makeup Category With The Launch Of Peptints, Marks A New Phase Of Its Own Brand Portfolio Expansion.

Mumbai, Maharashtra, 7th of November, 2025 : Tira, India’s destination for all things beauty powered by Reliance Retail, today announced its foray into the makeup category with the launch of its first beauty product — the Tira Lip Plumping Peptint. This launch marks a significant milestone in the expansion of Tira’s own-brand portfolio, building on its successful entry into skincare, wellness and nail care.

Formulated in Italy, Tira’s Peptint is a tinted lip treatment that delivers the perfect blend of care, comfort, and color. Enriched with a nourishing blend of Shea Butter, Murumuru Butter, Peptide Complex, Hyaluronic Acid, and Vitamins C & E, the Peptint offers deep moisturization and a plumping effect — giving lips a fuller, smoother, and more nourished appearance with every use.

What makes the Tira Peptint stand out is its dual benefit: a luscious tint paired with an advanced treatment formula that protects, repairs, and enhances the lips over time. The formula features collagen-boosting peptides and anti-aging properties, ensuring that lips remain hydrated without any dryness or irritability — a first for lip plumpers.

Available in nine flattering shades, the Peptint comes in Tira’s signature sleek packaging, complete with a cute collectible charm and a soft applicator for easy, on-the-go use. Each shade is vegan, cruelty-free, paraben-free, and mineral oil-free.

Priced at ₹675 for 15g, this limited drop marks the beginning of Tira’s entry into colour cosmetics, setting the stage for a wider range of makeup innovations to follow. The brand intends to expand its in-house beauty offerings with new product categories and a series of unique, high-performing formulations that reflect its mission to make beauty smarter, simpler, and more experiential for Indian consumers.

Key Features of Tira Peptints:

• Deeply moisturizes and nourishes
• Formulated in Italy with Peptide Complex and natural butters
• Offers a plumping effect and collagen boost
• Protects and repairs lips with regular use
• Comes with a cute charm and soft applicator
• Vegan, paraben-free, cruelty-free, and mineral oil-free

Discover Tira’s Peptints — the first of many exciting beauty innovations — now available on Tira.com and in Tira stores near you.

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