Guntur 27th of February, 2025 : Vignan Online, the online learning arm of Vignan’s Foundation for Science, Technology and Research (Deemed-to-be-University), has launched a two-year Online MBA program in Marketing. The program is designed to help learners sharpen their marketing acumen and expand their career opportunities in an increasingly competitive business environment.
This 2-year duration program will offer an in-depth exploration of strategic and tactical marketing by combining theoretical knowledge with practical applications. Learners will gain insights into contemporary marketing trends, consumer behavior, digital strategies, and brand management with guidance from experienced faculty and industry professionals. The program will help learners and professionals to strengthen their expertise to apply innovative marketing approaches to real-world business challenges.
The program syllabus includes subjects such as Principles of Economics and Markets, Managerial Effectiveness and Ethics, Entrepreneurship, Marketing Management and Research, Operations Management, Consumer Behavior, Agricultural and Rural Marketing, Integrated Marketing, Global Marketing, B2B Marketing, Retail Marketing and Brand Management, Digital Marketing, and Data Analytics Communications. The program also features a research project, providing exposure to solving marketing-related challenges through analytical and strategic problem-solving.
During the program duration, learners will benefit from 120 study hours, interactive audio-video lectures, pre-recorded sessions for those unable to attend live classes, and short video modules for better comprehensive understanding. This flexible and structured approach will allow working professionals also to balance education with their other responsibilities while gaining practical expertise.
Graduates of the Online MBA in Marketing can pursue roles such as Marketing Manager, Brand Manager, Digital Marketing Specialist, Market Research Analyst, Advertising Manager, Product Manager, and Business Development Manager.
The program is open to graduates having a bachelor’s degree from a UGC-recognized university, with a minimum aggregate of 50%. For more details and to apply visit https://vignanonline.com/online-mba/marketing
About Vignan Foundation for Science Technology and Research (Deemed-to-be University):
Incepted in 2008, Vignan (Deemed-to-be University) is situated in Guntur, Andhra Pradesh. It is the brainchild of Dr. L Rathaiah, Chairman of the Vignan Group of Institutions. The Group carries a legacy of over 45 years in the states of Andhra Pradesh and Telangana and has been providing on-campus UGC and AICTE-approved UG, PG, and Ph.D. programs. Known for its ethical and moral standards, upliftment of the learners and first-time engineers of the family, disciplined learning, committed faculty, state-of-the-art infrastructure, and excellent placement record, Vignan has been providing quality education in a diverse and academically inspiring environment. Vignan has become instrumental in shaping the learners’ future, making them job-ready, helping in their overall development, and being successful citizens. The university has shown significant improvement, jumping from 99th to 75th place in the 2023 NIRF rankings among universities in India.
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About Vignan Online
Vignan Online is the online learning platform of the Vignan Foundation for Science, Technology, and Research (Deemed-to-be-University). Vignan Online is a state-of-the-art online learning platform that embodies quality education, research, and holistic development. Recognizing that learning is a unique journey for each individual, Vignan Online is committed to providing learners with the flexibility to study at their own pace, from any location, and at any time. Whether an aspiring learner looking to expand his knowledge, a professional seeking to enhance his skillset, or an enthusiast exploring his passion, Vignan Online offers a diverse array of specialized programs tailored to meet their educational requirements.
The niche programs offered by Vignan Online encompass a wide spectrum of subjects, including Science, Technology, Engineering, Management, Arts, and their respective elective courses. These programs are thoughtfully curated by a team of experienced faculty members who bring their real-world insights and expertise to the virtual classroom. With VOX (Vignan Online Experience), Vignan Online allows learners to engage in interactive sessions, discussions, and practical assignments to gain a deeper understanding of their preferred programs.
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