World Food Day X Organic Tattva.

New Delhi, Delhi, 16th of October, 2026 : On the occasion of World Food Day, Organic Tattva is taking a pledge for nutrition security. This is a pledge that goes beyond simply having access to food and looks at the quality, purity and integrity of what reaches our plates.

At a time when consumers are increasingly conscious of what they eat, the question is no longer only “What does the label say?” but also “What goes into making the food we eat?”  and “Where does that food come from?”. Organic Tattva believes that true nutrition security begins much before the food reaches the kitchen or supermarket shelf. It begins at the farm with responsible cultivation practices, ethical sourcing and a commitment to keeping food as close to its natural form as possible.

Over the years, more than 5 lakh consumers have chosen Organic Tattva, reflecting a growing preference for organic, chemical and pesticide free food. For the brand, this number represents more than a consumer base; it represents a community of people making a responsible choice about what goes into the plate.

“Our objective is to build a production system that minimises dependence on synthetic agrochemicals and focuses on soil health, biodiversity and responsible crop management. At Organic Tattva, our approach goes beyond the finished product and the information printed on its label. We look at the entire value chain from sourcing and cultivation practices to processing, testing and the power of traceability. This is important because the nutritional and safety profile of food is ultimately influenced by what happens long before it reaches the consumer’s plate,” said, Co- Founder, Mr Rohit Mehrotra. 

“At Organic Tattva, we don’t look at ourselves simply as a brand selling food. We are consumers too. We eat the same food, cook for our families and make the same choices that millions of Indian households make every day. We believe in going beyond reading the label and looking at what lies behind it, the way food is cultivated, sourced and brought to consumers. This World Food Day, we encourage every person to understand the power of traceability and question what goes on their plate,” said Co-Founder, Ms Kriti Mehrotra. 

From the quality of seeds and soil to farming practices, sourcing, processing and testing, every stage can influence the food that eventually reaches the consumer. This is where Organic Tattva seeks to build a deeper connection between the farm and the family, focusing on processes that support its commitment to organic food. Organic Tattva is working with more than 20,000+ farmers on grassroot level to ensure farm to fork experience remains closest to its natural self. 

The brand’s philosophy is rooted in the belief that trust cannot be created merely through a label; it has to be built through consistent practices and accountability across the food journey.

The milestone of 5 lakh+ consumers choosing Organic Tattva highlights a broader shift in consumer behaviour. Increasingly, Indian consumers are becoming more curious about the origins of their food, the ingredients they consume and the practices followed to produce them.

As India continues to evolve its relationship with food, Organic Tattva believes that the future of nutrition security lies in creating greater awareness around the complete food journey from farm to fork.

This World Food Day, the pledge is simple: Don’t just read the label. Look beyond it, trace it, trust it, taste it. 

Organic Tattva believes that by doing this we will be closer in providing nutrition security to the world.