Bacardi Launches BREEZER® Bold In India As Consumers Seek Bolder Flavor Experiences.

Bangalore, Karnataka, 9th of September, 2026 : Bacardi has launched BREEZER® Bold in India, expanding the BREEZER portfolio with a new range designed for consumers seeking more distinct taste experiences. Inspired by the Indian palate, BREEZER Bold brings a fresh expression of the brand to the ready-to-drink (RTD) category.

BREEZER Bold debuts with three variants and is available at 8% ABV. Inspired by the sweet-and-spicy flavor combinations found in Indian food, Guava Chilli combines the tropical sweetness and fragrance of guava with a bold chilli kick. Lime & Lager brings together crisp citrus and the piney bitter notes of hops. Grapefruit Yuzu pairs the juicy tartness of grapefruit with the distinctive floral and herbal character of yuzu.

“Understanding how consumer preferences are evolving is at the heart of how we build our brands at Bacardi,” said Goodies Narayanan, Marketing Director, India, Bacardi. “India is one of the world’s most dynamic consumer markets, with consumers increasingly seeking new and adventurous taste experiences. BREEZER Bold reflects those evolving preferences through combinations inspired by local tastes while bringing something new to the category. As the leader in RTDs, we’re excited to expand the BREEZER portfolio with a range that offers consumers more choice and new ways to explore flavor.”

The launch comes at a time when consumers are increasingly seeking greater variety and new drinking experiences, while RTDs continue to attract interest through convenience and versatility across occasions. These shifts are reflected in the 2026 Bacardi Cocktail Trends Report, which highlighted growing consumer interest in flavor discovery and experimentation. BREEZER Bold reflects those evolving preferences through combinations inspired by local tastes while bringing a fresh expression to the category.

BREEZER Bold will be available in select retail outlets across Bangalore, Mumbai, Pune, Uttar Pradesh, Goa and Daman from 14 September onwards, with further rollout across India planned in the coming months.

About Bacardi Limited

Bacardi Limited, the world’s largest privately held international spirits company, produces, markets, and distributes spirits and wines. The Bacardi Limited portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, D’USSÉ® Cognac, ANGEL’S ENVY® American straight whiskey, and ST-GERMAIN® elderflower liqueur. Founded more than 164 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs approximately 8,000, operates production facilities in 10 countries and territories, and sells its brands in more than 160 markets. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.