April 23, 2024

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BIG FM Launches BIG CRICKET LEAGUE To Boost The Value Of Fitness And Fit India.

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Agartala, 3rd of February, 2024 : Reliance Broadcast Network’s radio arm 92.7 BIG FM, India’s No.1 FM Network reaching over 4 crore Indians each week, launches BIG CRICKET LEAGUE. a premier Cricket tournament among corporates and business houses to boost fitness in this region and encourage the “Fit India movement”.

The initiative begins with preliminary round among 16 groups representing different sectors such as Punjab National Bank, Tripura Grameen Bank, Indusind Bank, Tripura Agricultural Graduates’ Association, Tripura State Electricity Corporation Ltd., ILS Hospital, the Indian association of Physiotherapists, Medical Representative eleven, Tripura Ispat, Tata Progressive Motors, HDFC Bank, SBI Bank, State Co-operative Bank, Panchayat Raj Prti Gomati, Axis Bank and Doctors Association.

There will be eight knockout matches, followed by quarter final, semi final and final. These matches will be spread across three weeks and will be played on Sundays and a second Saturday at Tripura Medical College Playground from 4th February, 2024 to 18th February, 2024.

Commenting on this initiative, Area Sales Manager, Ritvik Bhattacharya said in a statement, “We are extremely pleased to provide such a platform for making fitness a priority for people and encourage enthusiast to participate and create an example for the society. Such endeavors give room for the young generation to imbibe practices that will keep their body and mind healthy and contribute positively towards the community we thrive to build positively.

Adding to the occasion, Cluster Programming Head, Ruma Chakraborty said, “With on-ground as well as on-air creatives, it has always been our constant drive to offer our listeners with unique and life changing programming to engage, enrich and entertain in a positive direction. We are thankful to all our listeners and partners for their continued support and belief in the brand.”

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