Bengaluru, Karnataka, 22nd of May, 2025 : Kotak Mahindra Bank (“KMBL”/“Kotak”) today introduced a bold new chapter for Kotak811, its flagship digital banking platform, with a campaign that celebrates the seamless, intuitive, and full-service experience it now offers. Designed for India’s digital-first generation, the new Kotak811 is more than just an app—it’s a complete bank in your pocket.
India is undergoing a remarkable transformation in consumer behavior, fueled by widespread smartphone usage, affordable internet access, and increasing confidence in digital ecosystems. With over a billion mobile connections and a youthful, tech-savvy population, the stage is set for a digital banking revolution. Today’s consumers demand more than traditional banking—they want speed, simplicity, and security, all seamlessly integrated into a mobile-first experience. This is precisely the space Kotak811 is designed to lead.
Speaking at the launch of campaign, Rohit Bhasin, CMO and Head – Propositions, said “At the heart of this evolution is a vibrant campaign featuring Ranveer Singh, capturing the essence of what modern banking should feel like: effortless, fast, and smooth. The campaign’s core message—“Banking so smooth, it’s Makkhan”—reflects the app’s frictionless user experience and its ability to meet every financial need with just a few taps.”
Manish Agarwal, Business Head, Kotak811, said, “India stands on the brink of a digital banking breakthrough, and Kotak811 is built for this very moment. From instant onboarding in under five minutes to seamless UPI payments, smart investment tools, and cashbacks—backed by the credibility of Kotak Mahindra Bank—our platform delivers a truly digital-first experience. It’s not just about ease of use; it’s about trust, security, and a user journey that feels second nature. That’s our differentiator.”
Jay Kotak, Co-head, Kotak811, emphasized the customer-centric approach behind the platform’s evolution, “This is not just a new campaign—it’s a reflection of how deeply we’ve listened to our customers. Today’s Indian consumer expects more than just an amazing payment app. They want a full-service bank that’s fast, intuitive, and always accessible. Kotak811 delivers exactly that.”
TVC Link: https://www.youtube.com/watch?v=gDPdLf0CVwM
Agency Credits:
Creative Agency – MYO
Campaign team members:
Deepa Geethakrishnan
Shalini Degan
Ankush Pande
Garima Khandelwal
The new Kotak811 new app is available on Google Play Store and Apple App Store.
About Kotak Mahindra Bank Limited
Established in 1985, Kotak Mahindra Group is one of India’s leading financial services conglomerates. In February 2003, Kotak Mahindra Finance Ltd. (KMFL), the Group’s flagship company, received banking license from the Reserve Bank of India (RBI), becoming the first non-banking finance company in India to convert into a bank – Kotak Mahindra Bank Limited.
The Bank has four Strategic Business Units – Consumer Banking, Corporate Banking, Commercial Banking, and Treasury, which cater to retail and corporate customers across urban and rural India. The premise of Kotak Mahindra Group’s business model is concentrated India, diversified financial services. The bold vision that underscores the Group’s growth is an inclusive one, with a host of products and services designed to address the needs of the unbanked and insufficiently banked. As on 31st December 2024, Kotak Mahindra Bank Ltd has a national footprint of 2,068 branches and 3,337 ATMs (incl. cash recyclers), and branches in GIFT City and DIFC (Dubai).
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