New Delhi, Delhi, 22nd of September, 2024 : The Ministry of Earth Sciences (MoES) successfully concluded the Swachh Sagar, Surakshit Sagar 3.0 campaign on September 21st, 2024, facilitating beach cleanup drives at more than 80 locations across the country’s coasts, removing more than 60 tons of waste, including plastic, metal, cloth, rubber, and paper and wood debris. The Swachh Sagar, Surakshit Sagar 3.0 campaign is aligned with the Government of India’s ongoing Swachhata Hi Seva initiative under the Swachh Bharat Mission envisioned by the Prime Minister, Shri Narendra Modi. The event witnessed widespread voluntary public participation, generating mass enthusiasm and awareness. The key highlights of MoES Swachh Sagar, Surakshit Sagar 3.0 included the participation of the public, several students, NGOs, and community groups at various locations across the country’s coastline.
Dr M Ravichandran, Secretary, MoES, led the Swachh Sagar, Surakshit Sagar 3.0 campaign with senior officials and staff of MoES and its institutes. Her Excellency Ms. May-Elin Steiner, Norwegian Ambassador to India, joined the Swachh Sagar, Surakshit Sagar 3.0 beach cleanup drive at Thiruvanmiyur Beach in Chennai. “The growing popularity and success of Swachh Sagar, Surakshit Sagar, year on year, catalyses ongoing and future efforts to reduce marine pollution. It is a testament to the power of mass participation and awareness, especially of local communities, to promote sustainable coastal practices”, said Dr Ravichandran.
The Swachh Sagar, Surakshit Sagar campaign, launched in 2022, with successful editions in 2022 and 2023, is a flagship initiative of the MoES aimed at raising awareness about marine pollution, conserving coastal areas, and promoting cleanliness and sustainable practices to protect oceans and preserve marine ecosystems. It also marks the observance of the International Coastal Cleanup Day. The event is a step towards reducing the impact of marine debris on coastal biodiversity. The event inspires the community to adopt eco-friendly habits and become marine conservation advocates by engaging citizens across all age groups.
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