May 30, 2024


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Reliance Retail’s Tira Beauty Unveils New Private Label Brand : ‘Nails Our Way’.

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Mumbai, 2nd of May 2024: Reliance Retail’s Tira Beauty announces the launch of its latest private label brand, ‘Nails Our Way’, signifying a major expansion in its beauty offerings. This new line features a broad array of premium nail colour and care products, designed to enable consumers to express their unique style and embrace personal creativity.

Product Line Overview

‘Nails Our Way’ brings an innovative approach to nail care, with a product line that includes the Gel Well, Swift Dry, Breathe Away, and Treat Coat nail enamel collections. These collections boast a diverse palette of colours, ensuring a perfect match for every mood and occasion. Alongside vibrant enamels, the line offers essential nail care products including the No Bump Base, Cuti Care, and Toughen Up solutions to nourish, strengthen, and protect nails.

 The range also introduces gentle yet effective nail enamel removers like the innovative 2 Toned Vanisher and the acetone-free Squeaky Clean. For those looking for a complete manicure solution, convenient kits such as French ‘Em Up and Nailed It are also available, providing all the tools needed for a professional-quality finish at home.

 Explore the full ‘Nails Our Way’ collection online at

 Step into the world of Nails Our Way and let your true self shine with every colour and finish you choose.

ABOUT TIRA: Launched in April 2023 by Reliance Retail Limited, India’s largest and most prominent retailer, Tira is the new omni-channel beauty retail platform powered by technology and customized experiences. Tira offers a curated assortment of the best global and home-grown brands, making it the go-to destination for all things beauty. The platform’s website and app are easy to navigate, with a clear and clutter free interface that allows customers to browse products by category, brand, or concern. Customers can also access beauty content, tips, and tutorials, making it a one-stop-shop for all their beauty needs. Best in class personalisation tools ensure users see products, offers and content that are more relevant to their interests and purchase patterns. The offline stores offer a range of curated services and latest beauty tech tools, including makeup and skincare consultations, virtual try-ons, personalized beauty routines, and tutorials for Tira’s signature looks. Highly trained beauty advisors ensure that customers get the most out of their shopping experience and find the products that work best for them.

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