May 30, 2024


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Reliance Retail’s Tira Launches First Own Label ‘Tira Tools’: A Line Of Premium, Curated Beauty Accessories.

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Mumbai, 12th of April 2024 : Reliance Retail’s Tira Beauty announces the launch of its proprietary brand, “Tira Tools,” a distinctive line of beauty accessories catering to the modern consumer’s needs. This marks Tira’s foray into the realm of accessories, presenting a curated selection of high-quality products designed to elevate beauty routines effortlessly.

Tira Tools encompasses a range of meticulously crafted accessories, set to revolutionize the beauty industry. From Pro Makeup Brushes to Facial Rollers and Beauty Sponges, Tira Tools promises a comprehensive selection to meet diverse beauty needs. The brand’s commitment to excellence is evident in its meticulous attention to detail and unwavering focus on quality.

Among the standout offerings within the Tira Tools collection are the Pro Artistry Kits. These kits combine precision and versatility to meet the demands of professional makeup artists and beauty enthusiasts alike. Additionally, the Beauty Sponges feature cutting-edge designs, while the Facial Rollers and Gua Sha tools boast premium quality materials such as real jade and quartz. Tira Tools prioritizes ethical standards, ensuring that all products are crueltyfree and vegan. These tools are also pro-approved, vetted by experts, ensuring the highest standards of quality and performance. Each item in the Tira Tools range is meticulously crafted to be soft on the skin, making them ideal for even the most sensitive skin types.

Tira Tools will be available for purchase both online and in-store, offering consumers unparalleled convenience and accessibility. Discover the perfect blend of quality and functionality with Tira Tools, and elevate your beauty routine to new heights. For more information about Tira Tools and to explore the complete range of products, please visit or visit Tira stores.

About TIRA:

Launched in April 2023 by Reliance Retail Limited, India’s largest and most prominent retailer, Tira is the new omni-channel beauty retail platform powered by technology and customized experiences. Tira offers a curated assortment of the best global and home-grown brands, making it the go-to destination for all things beauty. The platform’s website and app are easy to navigate, with a clear and clutter free interface that allows customers to browse products by category, brand, or concern. Customers can also access beauty content, tips, and tutorials, making it a one-stop-shop for all their beauty needs. Best in class personalisation tools ensure users see products, offers and content that are more relevant to their interests and purchase patterns. The offline stores offer a range of curated services and latest beauty tech tools, including makeup and skincare consultations, virtual try-ons, personalized beauty routines, and tutorials for Tira’s signature looks. Highly trained beauty advisors ensure that customers get the most out of their shopping experience and find the products that work best for them.

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