Shyam Sundar Co Jewellers Presents ‘Chomok Bhora Dhanteras 2025.

Agartala, Tripura, 10th of October, 2025 : Shyam Sundar Co Jewellers is presenting ‘Chomok Bhora Dhanteras ‘ from 10th to 22nd October 2025.

‘Dhanteras’, we all know, is all about welcoming home the Goddess of wealth and fortune and is popularly celebrated by buying gold and diamond jewellery and praying for its reflection in family fate and fortune.

And ‘Chomok Bhora Dhanteras’ is Shyam Sundar Co. Jewellers’ Deepabali Special  Annual Exhibition Of Gold & Diamond Jewellery : and, this year, it is on its 21st year run.

Like every year, ‘Chomok Bhora Dhanteras’ will live up to its name with a lot of glitter and dazzle in store and many attractive draws on offer.

The exclusive jewellery collections of this extra special edition of ‘Chomok Bhora Dhanteras’ will include designer hand-crafted gold and diamond jewellery, traditional and trendy bridal jewellery, dazzling collections of affordable diamond jewellery, gems and precious stones.

And, for customers, there will be a bouquet of special discounts and draws – all gift-wrapped in the true spirit of the festival of greeting and gifting :

Rs 525/- OFF PER GRAM

On Making Charge Of Gold Jewellery Purchased

100% DISCOUNT

On Making Charge

Of Diamond Jewellery Purchased

ASSURED GIFT  : With Every Purchase

SPECIAL DISCOUNT VOUCHER UPTO Rs 1500/- With Every Purchase

AND MEGA DRAW Of 5 Scootys

(Season Mega Draw For ‘Sharadiya Swarna Sambhar 2025’ & ‘ Chomok Bhora Dhanteras 2025’ – Combined).

Additionally, to beat the rise and fall of gold rate, customers can book their jewellery purchase with 25% advance and benefit from a freeze in gold rate against rise and, in case of a fall, assurance of being charged the lower rate at the time of making the purchase (valid upto 31st October 2025)

Other regular facilities, services and schemes like SONAY SOHAGA (Special Discount Scheme To Buy Jewellery), OLD GOLD EXCHANGE FACILITY, GOLD COINS, SILVER COINS & SILVER UTENSILS Will Also Be Available.

Altogether, a lot of glitter and glow to add to all the shimmer and shine of Diwali. 

The special preview of this 21st year edition of ‘Chomok Bhora Dhanteras’  – ushering in the festival of light and joy, earlier today – was held at a traditional potters workshop in an effort to shed some light on an area that was long over due and spread awareness of the fraternity’s  contribution in making Diwali – the festival of lights – really happen !

And, coming to ‘Chomok Bhora Dhanteras’, this year’s special collection of jewellery was unveiled by celebrity life-coach Alokananda Roy – flanked by Arpita & Rupak Saha, Directors of Shyam Sundar Co. Jewellers.

“I am really overjoyed to be a part of this meaningful initiative to highlight the contribution of traditional potters in making Diwali – the festival of lights – really happen ! “, said Alokananda Roy, adding, “And I take this opportunity to congratulate Shyam Sundar Co. Jewellers for yet another initiative that was waiting to be presented.”

“The objective was to relook at the earthen lamp and see beyond the auspicious glow

that lights up our homes and warms our hearts”, said Rupak Saha, Director, Shyam Sundar Co. Jewellers, adding, “And we thought that it was time to turn the spotlight on an area that was long over due and spread awareness of the contribution of traditional potters who – while making our festival of light happen – themselves remain in the dark”, said Rupak Saha, Director, Shyam Sundar Co Jewellers.

“A tribute, really, to the good earth that is used to make the lamps and the deft hands that mould it to shape”, added Saha.

“Dhanteras’ is all about welcoming home the Goddess of wealth and prosperity”, said Arpita Saha, Director, Shyam Sundar Co Jewellers, adding, “We had started ‘Chomok Bhora Dhanteras’, twenty years ago, as an opportunity for our customers to buy gold and diamond jewellery and pray for its reflection in family fate and fortune.”

“Over the years, ‘Chomok Bhora Dhanteras’ has grown in size and scope – in terms of the festive collections of gold and diamond jewellery as well as the gift-wrapped offers and draws”, added Saha.

“We take this opportunity to thank our dear customers for their continued patronage and assure them of continuing to live up to their expectation of excellence in design and craftsmanship and value-for-money”, signed-off the Sahas with a smile on their faces – reflecting the spirit of the festival.

‘Chomok Bhora Dhanteras’ will be exclusively on at all the showrooms of Shyam Sundar Co Jewellers in Tripura (Agartala, Dharmanagar & Udaipur) and Kolkata (Gariahat, Behala & Barasat) – from 10th to 22th October 2025.

See you there and, as always, wish you all the best to add a special glow to your celebration of the Festival of Lights !

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