Hyderabad, Telangana, 11th of June, 2025 : Habuild, India’s first habit building platform has announced the launch of its latest initiative Har Ghar Yoga. Timed ahead of International Yoga Day 2025, which embraces the theme Yoga for One Earth, One Health, the initiative is aligned with the global call for holistic well-being.
With a thriving community of over 1 Crore participants across 100+ countries, Habuild is now aiming to bring the power of yoga into every home. Led by Saurabh Bothra, an IIT alumnus, government certified yoga expert, and co-founder of Habuild, the initiative promotes consistency, accessibility, and the idea of wellness as a shared, global practice. The Har Ghar Yoga initiative has been conceptualized as a large-scale, digital-first outreach that blends purpose with performance.
The initiative positions yoga not just as a fitness activity, but as a sustainable daily habit that anyone can adopt, regardless of age, gender, or fitness level. The messaging is being delivered through a series of video stories designed to resonate emotionally while also nudging behavior through small, daily actions.
Commenting on the initiative, Saurabh Bothra, CEO and Co-founder of Habuild, said, “Yoga shouldn’t feel like a task or a one-day celebration. With Har Ghar Yoga, we’re making wellness through Yoga accessible , free, and most importantly consistent. Our goal is to make yoga an everyday habit. We’re inviting every Indian to experience the power of 21 days and see the change for themselves.”
Registrations for the 21-day free yoga journey are already live – https://habit.yoga/
Video Link – https://www.youtube.com/watch?v=uoIkq8OBQf0
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