When crises strike, blame games begin at the drop of a hat.
And that’s human nature. So, it is obvious. But remember, it isn’t healthy!
Blames erode trust, and ruin relationships, potentially creating long-lasting enmity.
In today’s environment where it is hard to find great associates, brands cannot afford to lose long-term partners and allies.
Of course, companies know it. Yet, many brands fire blame at each other, losing focus, market trust, and credibility.
One can talk about so many blame game examples throughout history.
A recent one is WazirX losing crypto tokens and coins worth USD 230 million and holding its crypto custody service partner responsible.
However, passing the buck to stay clean doesn’t work. Instead, it brews more suspicion. Thus, as partners or associates, companies must adopt a collaborative approach. Here’s more to it.
Communicate and Discuss Internally
Blaming someone as soon as something goes wrong signifies an immature approach, particularly when you know the blamed party will retaliate.
Hence, it is practically useless to take the blame!
A collaborative approach here is to communicate the problem at the outset and to treat things in isolation. It should also involve discussing things and possible loopholes internally, launching joint investigations to discover gaps, and releasing statements.
The purpose is to survive while retaining the world’s trust. Besides, it can help save the relationship and enable brands to resolve the concern in a more comprehensive way.
Share Resources and Expertise
Every company has resources and expertise to look up to during crises.
Companies must share them to understand what went wrong and explore the possibilities to resolve it while ensuring minimal damage.
Such an approach helps build trust and also contributes to image-building.
Quickly Adapt to the Situation
Time ticks faster than ever during critical situations. So, the more you delay things, the larger the damage!
One key to resolving a concern is to accept that something has gone wrong and work towards addressing it, regardless of the person or entity responsible for it.
It can help pave the way to explore opportunities to address the issue collaboratively.
Without panicking about the financial loss, brands must leverage the opportunity to make adversity work to their benefit. They must look to develop creative solutions to emerge more convincingly.
Of course, saying this is easy. But then, that’s where your values and strength as an entrepreneur will come into the picture.
Being Empathetic
No one in the world, big or small, is immune to crisis or critical situations like cyberattacks or any other form of adverse situations.
In situations like these, instead of blaming, companies must show empathy and cooperate with their affected partners.
While helping expedite solutions, it signifies a collaborative and comprehensive approach that strengthens relations.
Being united helps and gives you the strength to tackle the toughest situations.
Maintain Trust
Trust is the base of every alliance or partnership. It is intangible but a priceless asset every brand must nurture.
Many brands blame their partners, vendors, or associates without contemplating the loss of trust the blame game can cause.
Once lost, it is impossible to gain someone’s trust. Brands can find themselves isolated once the world loses trust in them.
Summing it Up!
During critical situations, businesses must look beyond money.
An empathetic and helping hand can save you from drowning. But blaming the person who can help you surface may leave you alone to sink.
The statement may sound a little philosophical. However, it has practical relevance.
Business is also about keeping people and relationships intact. After all, it is people who you would look up to, to come out of adversity and survive successfully.
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